Pretty Vacant by Rietveld Landscape is Elaborately Toy-Like
Meghan Young — June 19, 2013 — Art & Design
References: rietveldlandscape.nl & fastcodesign
To some, the Pretty Vacant art installation will look like a very large and very elaborate divider. To others, it will resemble a classic toy set. Whatever the case may be, it is undeniable that the Pretty Vacant installation is impressive on various levels.
Designed by Rietveld Landscape at the behest of Utrecht’s Centraal Museum, the Pretty Vacant art installation not only fulfills the imaginations of those who stumble upon its blue vastness, it also addresses two important directives. First of all, it refers to the Vacant NL, an expansive model city the studio created for the Venice Architecture Biennale in 2010. Secondly, the Pretty Vacant installation takes over one of the site’s own empty areas.
Designed by Rietveld Landscape at the behest of Utrecht’s Centraal Museum, the Pretty Vacant art installation not only fulfills the imaginations of those who stumble upon its blue vastness, it also addresses two important directives. First of all, it refers to the Vacant NL, an expansive model city the studio created for the Venice Architecture Biennale in 2010. Secondly, the Pretty Vacant installation takes over one of the site’s own empty areas.
Trend Themes
1. Interactive Installation Design - Designing larger-than-life interactive installations can create unique and engaging experiences for audiences.
2. Toy-inspired Spaces - Drawing inspiration from toys and play can create novel and unconventional environments for individuals to explore.
3. Repurposing Vacant Spaces - Transforming vacant spaces into immersive experiences can create value for both artists and communities.
Industry Implications
1. Art and Exhibition - Creating interactive installations and repurposing vacant spaces can enhance the value of art exhibitions and provide engaging experiences for viewers.
2. Entertainment and Event Planning - Designing toy-inspired spaces can enhance the experience and engagement of live events and entertainment destinations.
3. Architecture and Urban Development - Repurposing vacant spaces can benefit communities and address urban development challenges.
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