Ralphs' 'Prep+Pared' Prepared Meal Kits Simplify Preparation
Laura McQuarrie — September 23, 2017 — Lifestyle
References: ralphs & prnewswire
Supermarket chain Ralphs is introducing 'Prep+Pared,' which take the form of prepared meal kits that are made freshly in its stores.
Each of the kits features freshly made chef-inspired meals that can be assembled in just about 20 minutes. As the kits are pre-measured, consumers are only provided with exactly what they need, which plays a significant part in the reduction of food waste. Although there are plenty of subscription services that offer similar meal kits that are freshly made and pre-measured, Prep+Pared offers a convenient and affordable alternative that requires no membership.
Some of the Prep+Pared meal kits available include seasonal, globally inspired varieties like: Chicken Enchiladas, Chickpea Tofu Tikka, Peruvian Salmon and Viet Lemon Grass Pork.
Each of the kits features freshly made chef-inspired meals that can be assembled in just about 20 minutes. As the kits are pre-measured, consumers are only provided with exactly what they need, which plays a significant part in the reduction of food waste. Although there are plenty of subscription services that offer similar meal kits that are freshly made and pre-measured, Prep+Pared offers a convenient and affordable alternative that requires no membership.
Some of the Prep+Pared meal kits available include seasonal, globally inspired varieties like: Chicken Enchiladas, Chickpea Tofu Tikka, Peruvian Salmon and Viet Lemon Grass Pork.
Trend Themes
1. Pre-measured Meal Kit Convenience - The rising demand for convenient meal kits is an opportunity for companies to create pre-measured meal kits that are quick to assemble and require no subscription.
2. In-store Meal Kit Production - Providing customers with freshly made meal kits that are pre-measured in-store to reduce food waste and improve overall grocery shopping experience is a new innovation opportunity.
3. Globally Inspired Meal Kits - Developing meal kits with globally inspired flavors and ingredients can appeal to consumers that are looking to diversify their culinary experiences at home.
Industry Implications
1. Grocery Retail - Grocery retailers can leverage pre-measured meal kits to offer customers a convenient and affordable alternative to subscription-based meal kit services.
2. Food and Beverage - Companies in the food and beverage industry can explore new opportunities in the production of pre-measured meal kits to meet the rising demand for meal convenience.
3. Restaurant and Catering - Restaurants and catering companies can expand their offerings by providing customers with pre-measured meal kits that allow them to cook restaurant-quality meals at home.
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