Eytys' Spring/Summer 2020 Line Was Debuted During Paris Fashion Week
References: eytys & highsnobiety
Eytys debuted its pre-Internet fashion collection on the catwalk in Paris — an inaugural experience for the contemporary streetwear label. Offerings in the Spring/Summer 2020 capsule entertain a strong 80s aesthetic that is informed by a time, when the Internet was not dominating most aspects of an individual's life. Moreover, Eytys draws cues from the R&B genre of the time, further determining the direction of its style-focused collection.
From baggy pants in lilac covers and leather jackets with white piping to oversized jeans with accented stitches and slick white blazers with straight cuts, the pre-Internet fashion collection definitely makes a lasting impression. In addition to this, Eytys supplemented its Spring/Summer 2020 offerings with a few chunky footwear silhouettes, which are a dominant look in contemporary streetwear.
From baggy pants in lilac covers and leather jackets with white piping to oversized jeans with accented stitches and slick white blazers with straight cuts, the pre-Internet fashion collection definitely makes a lasting impression. In addition to this, Eytys supplemented its Spring/Summer 2020 offerings with a few chunky footwear silhouettes, which are a dominant look in contemporary streetwear.
Trend Themes
1. Pre-internet Fashion - Opportunity for brands to explore nostalgia and create collections inspired by the aesthetic and culture of a pre-Internet era.
2. 80s Aesthetic - Growing demand for fashion that embraces the bold and vibrant styles of the 1980s, offering opportunities for new design interpretations and collaborations.
3. Chunky Footwear Silhouettes - Rise of chunky footwear as a dominant trend in contemporary streetwear, creating opportunities for innovative designs and collaborations in the footwear industry.
Industry Implications
1. Fashion - Fashion brands can embrace the pre-Internet aesthetic and cater to consumers' nostalgia for the 80s, offering unique collections and collaborations.
2. Streetwear - Streetwear brands can capitalize on the demand for 80s-inspired fashion and chunky footwear silhouettes, creating new lines and collaborations to cater to their target audience.
3. Footwear - Footwear companies can take advantage of the popularity of chunky silhouettes in streetwear by creating innovative designs and collaborations, appealing to fashion-forward consumers.
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