Prairie Farms Dairy Launches a New Line of Lactose-Free Dairy Products
References: prairiefarms & bevnet
Prairie Farms Dairy is proud to announce the launch of four new lactose-free dairy options. The new lactose-free lineup, branded as the 'Gold Standard,' includes lactose-free whole milk and 2% milk in gallon containers, lactose-free cottage cheese and sour cream in 16-ounce tubs. These offerings are designed to provide consumers with high-quality dairy products free from lactose, ensuring a more inclusive experience for those with lactose intolerance or sensitivity.
Following a successful soft launch in April in the St. Louis metro area, Prairie Farms Dairy plans to expand the distribution of its lactose-free lineup throughout America's heartland in June. The launch will be supported by traditional and digital media, social media influencers, and in-store point of sale.
Image Credit: Prairie Farms Dairy
Following a successful soft launch in April in the St. Louis metro area, Prairie Farms Dairy plans to expand the distribution of its lactose-free lineup throughout America's heartland in June. The launch will be supported by traditional and digital media, social media influencers, and in-store point of sale.
Image Credit: Prairie Farms Dairy
Trend Themes
1. LACTOSE-FREE DAIRY PRODUCTS - Opportunity to cater to the growing demand for dairy alternatives among lactose-intolerant consumers.
2. EXPANSION STRATEGY - Potential to leverage successful soft launches and partnerships for wider market reach and brand recognition.
3. INCLUSIVE FOOD PRODUCTS - Addressing the need for inclusive food options to meet the dietary preferences of a diverse consumer base.
Industry Implications
1. FOOD AND BEVERAGE - Exploring new product formulations and marketing strategies to align with changing consumer preferences in the dairy sector.
2. RETAIL - Adapting retail strategies to accommodate the distribution and promotion of specialized dairy products to targeted consumer groups.
3. MARKETING AND ADVERTISING - Creating innovative campaigns that resonate with health-conscious consumers seeking tailored dairy solutions for lactose intolerance.
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