Foot Locker's 'Power Store' is a Hub for Art & Sneaker Culture
Laura McQuarrie — January 24, 2019 — Art & Design
References: footlocker & prnewswire
The city of Eastpointe, Michigan is now home to one of the first of many new Foot Locker 'Power Stores' in North America, which are centered around creating authentic community connections and sharing the excitement of sneaker culture. This new store concept is about much more than selling sneakers, as the Foot Locker Power Stores are touted as hubs for everything from art and music to sports. As such, the new space features custom art created by a local artist and hosts regular events that cater to those who are "sneaker-obsessed."
At the Power Stores, consumers will also find a family-friendly shopping experience, complete with a Kids Foot Locker, a shop-in-shop for women, as well as apparel and accessories on-site.
At the Power Stores, consumers will also find a family-friendly shopping experience, complete with a Kids Foot Locker, a shop-in-shop for women, as well as apparel and accessories on-site.
Trend Themes
1. Community-driven Retail Spaces - Creating authentic community connections and sharing culture is becoming central to retail store concepts.
2. Cross-disciplinary Collaboration - Retailers are partnering with artists, musicians, and sports enthusiasts to create unique and immersive retail experiences.
3. Cultivating Niche Obsessions - Retail locations are catering to specific interests, such as sneaker culture, and providing a dedicated space for enthusiasts.
Industry Implications
1. Retail - The retail industry has an opportunity to revolutionize the traditional shopping experience by focusing on community-building and offering niche-specific stores.
2. Art and Design - Artists have the potential to collaborate with retailers to create custom art installations and unique experiences within retail spaces.
3. Sports and Fashion - The sports and fashion industries can explore partnerships with retailers to showcase their products, foster connections with enthusiasts, and promote their brands.
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