Nissin Created a Cooking Vessel Inspired by an Ancient Pottery Cup
Laura McQuarrie — November 8, 2017 — Lifestyle
References: store.nissin & japantrends
Consumers have come to know that the majority of instant noodles on the market are sold in tall styrofoam cups, but Nissin is challenging this idea with a new cookware accessory it created.
The Jomon Doki Doki Cooker takes inspiration from Jomon-style pottery, a type of ancient earthenware pottery that is distinguished by patterns that are pressed into clay. Specifically, the piece takes inspiration from the Kaengata Doki and serves as a replica of this museum artefact.
With the Jomon Doki Doki Cooker, users are able to place their Cup Noodle inside the ceramic container and cover it with the decorative lid, which includes a place to store one's chopsticks. Only 15 of the limited-edition eating accessories have been produced by Nissin and are priced at ¥60,000, which is equivalent to about $530.
The Jomon Doki Doki Cooker takes inspiration from Jomon-style pottery, a type of ancient earthenware pottery that is distinguished by patterns that are pressed into clay. Specifically, the piece takes inspiration from the Kaengata Doki and serves as a replica of this museum artefact.
With the Jomon Doki Doki Cooker, users are able to place their Cup Noodle inside the ceramic container and cover it with the decorative lid, which includes a place to store one's chopsticks. Only 15 of the limited-edition eating accessories have been produced by Nissin and are priced at ¥60,000, which is equivalent to about $530.
Trend Themes
1. Pottery-inspired Cookware - There is an opportunity for companies to create cookware inspired by traditional pottery designs.
2. Limited Edition Kitchen Accessories - Creating limited edition cookware with unique designs can generate demand from collectors and enthusiasts.
3. Innovative Packaging for Food Products - Companies can explore new packaging options for food products to provide a unique and enjoyable user experience.
Industry Implications
1. Kitchenware - Companies in the kitchenware industry can explore creating unique, limited edition cookware inspired by traditional designs to attract collectors and enthusiasts.
2. Food Packaging - There is an opportunity in the food packaging industry to explore new and innovative packaging options to enhance the user experience of food products.
3. Home Decor - Home decor companies can explore incorporating traditional designs into their product lines to appeal to consumers interested in cultural and historical artifacts.
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