IKEA Introduces its new Cosmic AFTONSPARV Collection
Amy Duong — October 3, 2023 — Art & Design
References: ikea & designtaxi
IKEA presents its new AFTONSPARV collection which is catered to young space fans -- it is available both online and in-stores. The capsule is meant to push the creative imaginations of children as the young adventurous explorers can enjoy an otherworldly sense of comfort. It is made for those aged three to seven and is inspired by the endless imagination of children when it comes to outer space.
Marta KrupiÅska, Swedish designer at IKEA states “We were surprised by how much knowledge the children had about our solar system and space. But since science hasn’t discovered everything there is to know about the universe, there’s also lots of room for fantasy and your own thoughts. There’s no limit to where play can take you.”
Image Credit: IKEA
Marta KrupiÅska, Swedish designer at IKEA states “We were surprised by how much knowledge the children had about our solar system and space. But since science hasn’t discovered everything there is to know about the universe, there’s also lots of room for fantasy and your own thoughts. There’s no limit to where play can take you.”
Image Credit: IKEA
Trend Themes
1. Space-themed Home Decor - The AFTONSPARV collection by IKEA brings a cosmic touch to home interiors, catering to young space fans and sparking their imaginative exploration of the universe.
2. Children's Imaginative Exploration - The AFTONSPARV collection encourages children aged three to seven to embrace their limitless imagination and immerse themselves in the wonders of outer space.
3. Combining Science and Fantasy - Blending scientific knowledge with imaginative play, the AFTONSPARV collection offers children the opportunity to learn about the solar system while also fueling their dreams of space exploration.
Industry Implications
1. Home Decor - The AFTONSPARV collection taps into the home decor industry, providing a unique and playful alternative for parents looking to create space-themed rooms for their children.
2. Toy and Children's Furniture - The AFTONSPARV collection caters specifically to children aged three to seven, offering a range of space-themed furniture and toys designed to spark their interest and curiosity in outer space.
3. Education and Entertainment - The AFTONSPARV collection presents an opportunity for the education and entertainment industry to create immersive experiences, combining learning about the solar system with imaginative play, both at home and in educational settings.
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