REEF and Hubb Kitchens Partner to Open New Contact-Free Airport Food Hall
Niko Pajkovic — July 25, 2022 — Business
References: restaurantbusinessonline & moodiedavittreport
REEF Technology, a company specializing in "ghost kitchen" operation and development, has teamed up with Hubb Kitchens to open an all-new virtual kitchen at Raleigh-Durham International Airport, which will be located in terminal two of the airport.
Now, visitors will be able to order from nine popular food brands, including Rebel Wings, 800 Degrees Pizza, Pei Wei, Krispy Rice, Cantina Grill, Zinburger, and more. In addition, they can do so directly from their smartphones or from in-airport kiosks. What this means is that customers can place and pay for their orders from their phones without needing to wait in lines or interact with staff. Once ordered, their food can be picked up at designated REEF lockers.
“The virtual kitchen uses cutting edge technology to provide more dining options, added convenience, and a contactless ordering and payment experience," said Raleigh-Durham Airport Authority CEO Michael Landguth.
Image Credit: REEF
Now, visitors will be able to order from nine popular food brands, including Rebel Wings, 800 Degrees Pizza, Pei Wei, Krispy Rice, Cantina Grill, Zinburger, and more. In addition, they can do so directly from their smartphones or from in-airport kiosks. What this means is that customers can place and pay for their orders from their phones without needing to wait in lines or interact with staff. Once ordered, their food can be picked up at designated REEF lockers.
“The virtual kitchen uses cutting edge technology to provide more dining options, added convenience, and a contactless ordering and payment experience," said Raleigh-Durham Airport Authority CEO Michael Landguth.
Image Credit: REEF
Trend Themes
1. Contactless Ordering - Opportunity for companies to incorporate virtual kitchens with mobile ordering to offer a more convenient and safer experience for customers.
2. Ghost Kitchens - Opportunity for companies to consider virtual kitchens as an innovative solution for operating and developing new food concepts.
3. Automated Food Lockers - Opportunity for companies to explore automated food lockers for contact-free pickup, reducing wait times and interaction with staff.
Industry Implications
1. Airport - Airports can increase convenience and safety for travelers by integrating virtual kitchens with mobile ordering and contactless pickup technology.
2. Food and Beverage - The food and beverage industry can leverage ghost kitchens and contactless ordering technology to expand offerings, increase efficiency, and improve safety.
3. Technology - The technology industry can capitalize on trends towards virtual kitchens and automated food lockers, offering innovative solutions for contact-free ordering and delivery.
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