Enlightened's 'All That & a Bag of Chips' Reinvents a Late-Night Treat
Laura McQuarrie — March 18, 2019 — Lifestyle
References: eatenlightened & prnewswire
The last few years, the ice cream category has been refreshed by a range of low-calorie, better-for-you products and Enlightened is now introducing a 100-calorie potato chip ice cream.
The savory snack-inspired treat, officially called 'All That & a Bag of Chips,' is a limited-edition potato chip ice cream with chocolate chips and a salted fudge swirl. Although the ice cream product has the potential to satisfy two popular food cravings at the same time, it does so in a way that's low in fat, calories and carbs, as well as high in protein and fiber. Additionally, All That & a Bag of Chips is Kosher and gluten-free. As Enlightened describes, this light ice cream is "Your favorite midnight snack, now with the flavor of your other favorite midnight snack."
The savory snack-inspired treat, officially called 'All That & a Bag of Chips,' is a limited-edition potato chip ice cream with chocolate chips and a salted fudge swirl. Although the ice cream product has the potential to satisfy two popular food cravings at the same time, it does so in a way that's low in fat, calories and carbs, as well as high in protein and fiber. Additionally, All That & a Bag of Chips is Kosher and gluten-free. As Enlightened describes, this light ice cream is "Your favorite midnight snack, now with the flavor of your other favorite midnight snack."
Trend Themes
1. Savory Desserts - Opportunity for restaurants, bakeries and ice cream shops to incorporate savory ingredients like potato chips in desserts.
2. Healthier Snacks - New market for companies to create better-for-you snacks by incorporating healthier ingredients like protein and fiber.
3. Limited-edition Offerings - Opportunity for companies to create buzz and attract customers by introducing limited-time, unique products like the potato chip ice cream.
Industry Implications
1. Ice Cream - Opportunity for ice cream makers to create unique flavors using non-traditional ingredients and marketing them as low-calorie, healthier options.
2. Snack Foods - Opportunity for snack manufacturers to produce healthier options by using ingredients like protein and fiber and offering limited-time, unique offerings.
3. Foodservice - Opportunity for restaurants and foodservice companies to incorporate non-traditional ingredients like potato chips into desserts and menu items to attract more customers.
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