Arby's has Brought Back its 'Potato Cake' Hash Browns from 2021
Colin Smith — July 3, 2024 — Marketing
References: brandeating
Arby’s has reintroduced its Potato Cakes hashbrowns to the menu for a limited time, responding to significant customer demand. The Potato Cakes, which were discontinued in 2021, have been a popular item among Arby’s patrons, leading to numerous social media campaigns and petitions for their return. The hashbrowns are characterized by their triangular shape and crispy texture, making them a distinctive offering in the fast-food market. Prices for the Potato Cakes start at $2.39 for a three-piece order.
To promote the return of the Potato Cakes, Arby’s has enlisted actor Kyle MacLachlan to lead a marketing campaign. MacLachlan, described as a “Potato Cakes enthusiast,” is featured in advertisements and promotional materials. Additionally, Arby’s has launched a line of limited-edition merchandise, including items such as a Potato Cake Candle and a Potato Cake Amber Necklace, available for purchase online. This strategic move aims to capitalize on the nostalgic appeal of the Potato Cakes and engage with the brand’s dedicated fanbase.
Image Credit: Arby's
To promote the return of the Potato Cakes, Arby’s has enlisted actor Kyle MacLachlan to lead a marketing campaign. MacLachlan, described as a “Potato Cakes enthusiast,” is featured in advertisements and promotional materials. Additionally, Arby’s has launched a line of limited-edition merchandise, including items such as a Potato Cake Candle and a Potato Cake Amber Necklace, available for purchase online. This strategic move aims to capitalize on the nostalgic appeal of the Potato Cakes and engage with the brand’s dedicated fanbase.
Image Credit: Arby's
Trend Themes
1. Nostalgia-driven Marketing - Brands are leveraging nostalgic products to connect deeply with loyal customers and drive engagement.
2. Limited-edition Merchandise - Creating themed merchandise around popular menu items can enhance customer loyalty and generate additional revenue.
3. Celebrity Endorsements in Fast Food - Utilizing celebrities who have a genuine connection to a product can amplify marketing campaigns and increase visibility.
Industry Implications
1. Fast Food - The fast-food industry is increasingly tapping into customer nostalgia to drive interest and sales for discontinued popular items.
2. Marketing and Advertising - Strategic use of celebrity endorsements and pop-culture references can significantly boost brand campaigns and customer engagement.
3. Retail Merchandise - Limited-edition and themed merchandise offer new revenue streams for businesses beyond their core products.
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