The PosturAroma Necklace Reminds Women Walk Confidentily to Improve Safety
Meghan Young — February 28, 2014 — Lifestyle
References: medialab.hva.nl & fastcodesign
The PosturAroma Necklace is perhaps one of the more unusual ways to increase a woman's security as she walks the mean streets of an urban sitting. Foregoing the belief that there is safety in numbers as well as carrying around a legal weapon such as pepper spray, the PosturAroma Necklace focuses on improving the wearer's posture to ensure she walks more confidently, which supposedly lessens the chances of an attack.
Created by Akarsh Sanghi, Shinichiro Ito and Laura Mul from the University of Applied Sciences of Amsterdam, the PosturAroma Necklace is a response to MediaLAB Amsterdam's recent challenge to develop an intervention that improves women’s safety in public spaces. It essentially squirts an unpleasant scent when it detects a downcast demeanor.
Created by Akarsh Sanghi, Shinichiro Ito and Laura Mul from the University of Applied Sciences of Amsterdam, the PosturAroma Necklace is a response to MediaLAB Amsterdam's recent challenge to develop an intervention that improves women’s safety in public spaces. It essentially squirts an unpleasant scent when it detects a downcast demeanor.
Trend Themes
1. Smart Jewelry - The trend of smart jewelry is emerging as a unique way to address safety concerns for women by incorporating technology to improve their confidence and security.
2. Posture Improvement - The trend of posture improvement is gaining traction as a means to enhance personal safety, with innovative solutions like the PosturAroma Necklace leveraging scent-based feedback to encourage better posture.
3. Scent-based Intervention - The trend of scent-based interventions is disrupting the personal safety industry by offering unconventional methods, such as the PosturAroma Necklace, that use odors to deter potential attacks.
Industry Implications
1. Jewelry - The jewelry industry is presented with an opportunity to incorporate technology and smart features to create personalized safety-enhancing accessories for women.
2. Personal Safety - The personal safety industry can explore innovative products and services that focus on posture improvement and utilize scent-based interventions to empower individuals and enhance their security.
3. Fashion Tech - The emerging industry of fashion tech can tap into the growing demand for wearable devices that not only improve style but also provide safety features, such as the PosturAroma Necklace.
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