Granny Squibb's Iced Tea Debuts the 'Porter's Peach' Flavor
References: grannysquibb & bevnet
Granny Squibb has debuted a new Organic Iced Tea called ‘Porter’s Peach’ to contribute to its overall sales towards the Dana-Farber Jimmy Fund. The brand also has plans to expand into ‘Roche Bros.’ Consumers will be able to indulge in ‘Porter’s Peach’ knowing that the Granny Squibb's brand is investing in treating cancer and cancer research.
‘Porter’s Peach’ gets its name from a twelve-year-old Porter from Aquidneck Island, R.I. Porter and his family suffered multiple cancer-related losses during the year 2020, prompting him to raise $10,000 for cancer research with Granny Squibb’s charitable help.
“We know that we impact the lives of so many people right here in New England and beyond. It’s through the work of our supporters that we’re able to continue our mission of treating cancer and continuing to research and develop the latest in new treatments,” said Alexa Woodward, VP of Corporate Partnerships at the Dana Farber Cancer Institute.
Image Credit: Granny Squibb's Organic Iced Tea
‘Porter’s Peach’ gets its name from a twelve-year-old Porter from Aquidneck Island, R.I. Porter and his family suffered multiple cancer-related losses during the year 2020, prompting him to raise $10,000 for cancer research with Granny Squibb’s charitable help.
“We know that we impact the lives of so many people right here in New England and beyond. It’s through the work of our supporters that we’re able to continue our mission of treating cancer and continuing to research and develop the latest in new treatments,” said Alexa Woodward, VP of Corporate Partnerships at the Dana Farber Cancer Institute.
Image Credit: Granny Squibb's Organic Iced Tea
Trend Themes
1. Charitable Food and Beverages - There is a growing trend of food and beverage brands partnering with charitable organizations to drive sales and support various causes, presenting opportunities for brands to stand out and make a positive impact.
2. Localized Branding and Community Involvement - Localized, community-oriented branding and community involvement can strengthen brand loyalty and engagement, as demonstrated by Granny Squibb's partnership with the Dana-Farber Jimmy Fund and its collaboration with Porter from Aquidneck Island.
3. Health-conscious Beverages - Consumers are increasingly seeking out healthy and organic beverage options, creating opportunities for brands to innovate and offer new flavors and formulations that cater to this demand.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage charitable partnerships and localized branding to differentiate themselves and connect with consumers on a deeper level.
2. Healthcare - Healthcare organizations and institutions can benefit from partnering with food and beverage brands to raise awareness and funds for various health initiatives and causes.
3. Non-profit - Non-profit organizations can cultivate partnerships with food and beverage brands to drive fundraising efforts and engage with donors and supporters in new and creative ways.
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