Pabst Blue Ribbon Debuts New Offering in Time for Summer
Grace Mahas — July 8, 2020 — Lifestyle
References: pabstblueribbon & adweek
Pabst Blue Ribbon, the 175-year-old beer brand renowned for its iconic blue ribbon label and its American-style lager, recently expanded its portfolio with the addition of a Peach-Flavored Hard Tea. Made from real tea leaves, the 4% ABV beverage is a better-for-you beer alternative boasting only three grams of sugar, five carbs, and 100 calories. As more consumers search for healthier, low-calorie beverages, the Peach-Flavored Hard Tea will surely become a fan favorite this summer.
The new addition follows the brand's previous creative drink range including its Hard Coffee, Stronger Seltzer, and whiskey. To get your hands on these delicious offerings, fans can now order online using the liquor store Drizly, a welcome alternative to in-person shopping amid the Pandemic.
Image Credit: Pabst Blue Ribbon
The new addition follows the brand's previous creative drink range including its Hard Coffee, Stronger Seltzer, and whiskey. To get your hands on these delicious offerings, fans can now order online using the liquor store Drizly, a welcome alternative to in-person shopping amid the Pandemic.
Image Credit: Pabst Blue Ribbon
Trend Themes
1. Better-for-you Beverages - The rise of health-conscious consumers presents an opportunity for innovative, low-calorie beverage options like Pabst Blue Ribbon's Peach-Flavored Hard Tea.
2. Alternative Alcohol Options - Disruptive innovation can be found in creating unique and flavorful alcoholic beverages like Pabst Blue Ribbon's Hard Coffee, Stronger Seltzer, and whiskey.
3. Digital Alcohol Delivery - With the convenience and safety of online ordering becoming more prevalent, alcohol delivery platforms like Drizly offer a disruptive opportunity in the beverage industry.
Industry Implications
1. Beverage - The beverage industry can tap into the growing demand for healthier options by introducing better-for-you alternatives like low-calorie hard teas.
2. Alcohol - The alcohol industry has room for disruptive innovation by expanding its product offerings to include unique and flavorful options such as Pabst Blue Ribbon's creative drink range.
3. E-commerce - The e-commerce industry, particularly alcohol delivery platforms like Drizly, have opportunities to disrupt traditional shopping experiences, offering a convenient and safe alternative.
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