Benefit Cosmetics' Pore Analysis Tool Supports Its Porefessional Range
Laura McQuarrie — September 19, 2023 — Fashion
References: benefitcosmetics & beautypackaging
Benefit Cosmetics dropped its Porefessional range of pore-focused skincare products earlier this year and to support this range, the brand is now introducing P.A.T. as an AI-powered pore analysis tool. Created with beauty-tech company Perfect Corp., this tool is the first of its kind from the company to support skincare with a pore diagnostic.
P.A.T. can be accessed on a computer or mobile device, and it uses a camera to scan a consumer's face and pores, and assess everything from clogged pores and pore size to textural differences that can be addressed with the Porefessional products.
Previously, Benefit Cosmetics worked with Perfect Corp. in 2018 to develop its virtual Brow Try-On, empowering consumers to try on different brow shapes and styles. Now, the beauty brand is bringing the success of this experience to a new category.
P.A.T. can be accessed on a computer or mobile device, and it uses a camera to scan a consumer's face and pores, and assess everything from clogged pores and pore size to textural differences that can be addressed with the Porefessional products.
Previously, Benefit Cosmetics worked with Perfect Corp. in 2018 to develop its virtual Brow Try-On, empowering consumers to try on different brow shapes and styles. Now, the beauty brand is bringing the success of this experience to a new category.
Trend Themes
1. AI-powered Pore Analysis - Benefit Cosmetics introduces P.A.T., an AI-powered pore analysis tool that scans a consumer's face and pores to assess their condition and recommend appropriate skincare products.
2. Virtual Try-on Experiences - Following the success of its virtual Brow Try-On, Benefit Cosmetics expands into the skincare category by offering a virtual pore analysis tool, enhancing the consumer experience.
3. Beauty-tech Partnerships - Benefit Cosmetics collaborates with beauty-tech company Perfect Corp. to develop innovative tools like P.A.T. for personalized skincare analysis.
Industry Implications
1. Beauty and Skincare - Benefit Cosmetics introduces P.A.T., an AI-powered pore analysis tool that enhances the skincare experience and helps consumers find the right products for their skin needs.
2. Technology and Software - Beauty-tech companies like Perfect Corp. are creating AI-powered tools that provide personalized analysis and recommendations for skincare, demonstrating the fusion of technology and beauty industries.
3. E-commerce and Retail - The integration of AI-powered tools like P.A.T. into the consumer shopping experience enables beauty brands like Benefit Cosmetics to offer personalized recommendations and enhance engagement online and in-store.
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