Super Mario-Themed Pop-Up Cafes Have Recently Opened in Japan
Katherine Pendrill — June 16, 2015 — Lifestyle
References: tower.jp & designtaxi
To celebrate the 30th anniversary of Nintendo's classic Super Mario Bros. game, a number of video game-themed pop-up cafes have recently set up shop in Japan. The pop-ups are run by the Tower Records stores and will be open for a period of about two weeks this summer.
The quirky video game-themed pop-up cafes are designed to celebrate the classic game with a number of Super Mario-inspired edibles. Customers will be able to choose from a delightful range of sweet and savory treats, including a pixelated Mario Latte, a Princess Peach Panna Cotta and even a Super Star Rice Omelette. In addition to the nostalgia-inducing snacks, Tower Records is also set to release a selection of Super Mario-themed merchandise to mark the occasion.
The quirky video game-themed pop-up cafes are designed to celebrate the classic game with a number of Super Mario-inspired edibles. Customers will be able to choose from a delightful range of sweet and savory treats, including a pixelated Mario Latte, a Princess Peach Panna Cotta and even a Super Star Rice Omelette. In addition to the nostalgia-inducing snacks, Tower Records is also set to release a selection of Super Mario-themed merchandise to mark the occasion.
Trend Themes
1. Pop-up Cafes - The rise of video game-themed pop-up cafes presents an opportunity for businesses to tap into the nostalgia and fandom of popular gaming franchises.
2. Themed Edibles - The introduction of Super Mario-inspired food and drinks in cafes highlights the potential for creativity and innovation in the culinary industry.
3. Merchandise Collaboration - The partnership between Tower Records and Nintendo demonstrates the potential for cross-industry collaborations in the retail sector to capitalize on popular gaming trends.
Industry Implications
1. Hospitality - Hotels and restaurants can leverage the concept of pop-up cafes to create immersive experiences that attract both gaming enthusiasts and nostalgia-seeking customers.
2. Food and Beverage - Food and beverage businesses can explore the market for themed edibles, creating unique products that appeal to gaming fans and collectors.
3. Retail - Retailers can partner with gaming companies to create exclusive merchandise collections, tapping into the demand for limited edition and nostalgic merchandise.
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