Lúdica 59 Brings Specialty Coffee to Mexico's Ciudad Obregón Region
Jana Pijak — February 5, 2020 — Lifestyle
Ciudad Obregón is a city located just south of the U.S./Mexico border and has recently gained praise for its budding coffee culture thanks to artisan café Lúdica 59. Opened by founders Luis Mario Felix and Jose Antonio Felix, the café aims to bring specialty coffee to Mexico's lesser populated regions that are not as known among tourists.
While destinations like Mexico City and Guadelajara have an established coffee scene, it is less prevalent in Ciudad Obregón but Lúdica 59 is aiming to change that. "Lúdica 59 has an intentional menu, ranging from various extraction methods like Hario V60, Clever, and French press, to espresso-based beverages as well as blended drinks and a range of traditional pastries incorporating local ingredients." The coffee shop works with local manufacturers and spotlights blends from Mexico and from around the globe.
By expanding beyond popular tourist destinations, this café speaks to artisan coffee fans seeking authenticity. It is also highly focused on the cultivation, production and cupping process, garnering interest from those looking to fully understand where their coffee comes from.
Image Credit: Sprudge
While destinations like Mexico City and Guadelajara have an established coffee scene, it is less prevalent in Ciudad Obregón but Lúdica 59 is aiming to change that. "Lúdica 59 has an intentional menu, ranging from various extraction methods like Hario V60, Clever, and French press, to espresso-based beverages as well as blended drinks and a range of traditional pastries incorporating local ingredients." The coffee shop works with local manufacturers and spotlights blends from Mexico and from around the globe.
By expanding beyond popular tourist destinations, this café speaks to artisan coffee fans seeking authenticity. It is also highly focused on the cultivation, production and cupping process, garnering interest from those looking to fully understand where their coffee comes from.
Image Credit: Sprudge
Trend Themes
1. Regional Coffee Culture - Cafés like Lúdica 59 are leading the way in expanding the appreciation and understanding of specialty coffee beyond major urban centers to regional markets.
2. Authenticity-seeking Consumers - Lúdica 59 appeals to consumers looking for authentic experiences and products by spotlighting local ingredients, unique blends, and emphasizing the cultivation, production, and cupping process of their coffee.
3. Global and Local Coffee Blends - The café trend towards offering a variety of global and local blends provides opportunities for coffee roasters and manufacturers to source and showcase unique coffee beans from different corners of the world.
Industry Implications
1. Coffee Roasting and Manufacturing - There is room for coffee roasters to meet the growing demand for unique global and local coffee blends.
2. Specialty Food and Beverage - The appeal of serving artisanal coffee and incorporating local ingredients into baked goods and pastries provides opportunities for local specialty food and beverage industries.
3. Tourism and Hospitality - Regional coffee culture and artisanal cafés like Lúdica 59 can help drive tourism and hospitality in areas beyond major urban centers.
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