The Pop-Tarts Gingerbread Lodge is an Alternative Gingerbread House
Laura McQuarrie — November 17, 2022 — Marketing
References: zillow & famouscampaigns
The Pop-Tarts Gingerbread Lodge is a four-bed farmhouse that's full of the familiar flavors of toaster pastries.
The Pop-Tarts Gingerbread Lodge, located "just north of the Wild Berry Woods in the foothills of the Applefritterlachian," can be found listed on Zillow. Inside the abode, Pop-Tarts fans will find delicious design details like built-in Frosted Raspberry cabinets and ample Frosted Cookies & Crème counter space.
From charcuterie chalets to toaster pastry homes, gingerbread houses are no longer the only kind of edible decor that people are looking forward to assembling for the holidays. For this holiday season, fans of the brand are being invited to create their own custom creations and share them to social media with the #GingerbreadPopTartsEntry tag.
The Pop-Tarts Gingerbread Lodge, located "just north of the Wild Berry Woods in the foothills of the Applefritterlachian," can be found listed on Zillow. Inside the abode, Pop-Tarts fans will find delicious design details like built-in Frosted Raspberry cabinets and ample Frosted Cookies & Crème counter space.
From charcuterie chalets to toaster pastry homes, gingerbread houses are no longer the only kind of edible decor that people are looking forward to assembling for the holidays. For this holiday season, fans of the brand are being invited to create their own custom creations and share them to social media with the #GingerbreadPopTartsEntry tag.
Trend Themes
1. Edible Home Decor - The trend of edible decor is expanding beyond gingerbread houses to offer other types of edible decor options for the holidays and beyond, creating opportunities for innovation in the home decor industry.
2. Customizable Edible Creations - People are looking for ways to personalize their edible creations, such as the Pop-Tarts Gingerbread Lodge, which presents opportunities for food and beverage companies to create personalized offerings for their consumers.
3. Social Media-driven Food Trends - The #GingerbreadPopTartsEntry contest showcases how social media can drive food trends and how companies can leverage this to increase consumer engagement and awareness of their brand.
Industry Implications
1. Food and Beverage - The trend of customizable, social media-driven, and personalized edible creations presented by the Pop-Tarts Gingerbread Lodge offers opportunities for innovation and expansion within the food and beverage industry.
2. Home Decor - The trend of edible home decor is an emerging opportunity for the home decor industry to innovate and offer new and unique products that are both visually appealing and edible.
3. Social Media Marketing - The #GingerbreadPopTartsEntry contest is an example of how social media can drive food trends and how companies can leverage this to increase consumer engagement and awareness of their brand, presenting opportunities for innovation and growth within the social media marketing industry.
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