Pop-Tarts Croc-Tarts Come with Candy Jibbitz for Decorating Pastries
Laura McQuarrie — August 8, 2023 — Marketing
References: croc-tarts & pennlive
Pop-Tarts and Crocs collaborated to create Pop-Tarts Croc-Tarts and the first-ever candy Jibbitz charms that can be used to decorate classic toaster pastries like never before. While Pop-Tarts lovers are used to seeing the toaster pastries topped with sprinkles and sweet drizzles, they can take their favorite flavors to new heights with branded edible charms.
The limited-edition Pop-Tarts Croc-Tarts come with a pair of Crocs Classic Clogs with Pop-Tarts-inspired Jibbitz charms and a box of Unfrosted Strawberry Pop-Tarts that can be dressed up with edible Crocs-shaped candy Jibbitz charms. The footwear charms take the shape of the classic Pop-Tarts logo, the brand's slogan and iconic silver foil wrapper. With this collab, fans can enjoy Crocs on their Pop-Tarts and Pop-Tarts on their Crocs.
For a limited time, fans can enter for their chance to win the limited-edition Pop-Tarts Croc-Tarts Kit and a coveted experience with snacking and accessorizing.
The limited-edition Pop-Tarts Croc-Tarts come with a pair of Crocs Classic Clogs with Pop-Tarts-inspired Jibbitz charms and a box of Unfrosted Strawberry Pop-Tarts that can be dressed up with edible Crocs-shaped candy Jibbitz charms. The footwear charms take the shape of the classic Pop-Tarts logo, the brand's slogan and iconic silver foil wrapper. With this collab, fans can enjoy Crocs on their Pop-Tarts and Pop-Tarts on their Crocs.
For a limited time, fans can enter for their chance to win the limited-edition Pop-Tarts Croc-Tarts Kit and a coveted experience with snacking and accessorizing.
Trend Themes
1. Customizable Food Accessories - Pop-Tarts Croc-Tarts introduce edible charms for decorating toaster pastries, providing a new way for consumers to personalize their snacks.
2. Collaborative Limited-edition Products - The collaboration between Pop-Tarts and Crocs creates a unique offering of Pop-Tarts Croc-Tarts, combining two popular brands to appeal to their shared fan bases.
3. Interactive Brand Engagement - Pop-Tarts' collaboration with Crocs offers fans an interactive experience through the chance to win a limited-edition kit and engage with the brands in a new and exciting way.
Industry Implications
1. Food and Beverage - The introduction of edible charms for toaster pastries opens up new opportunities for customization and personalization within the food and beverage industry.
2. Footwear - The collaboration between Pop-Tarts and Crocs showcases how footwear brands can expand their product offerings and reach new audiences through unique collaborations.
3. Marketing and Advertising - The interactive brand engagement created by Pop-Tarts and Crocs demonstrates the potential for marketing and advertising industries to create immersive experiences for consumers.
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