Juan Carlos Bonilla — March 30, 2007 — Social Good
References: hermannteddy & multimedia.eluniversal.mx
Three versions of a felt bear with the clothes of the Pope Benedicto XVI, created by the company Hermann Teddy Bear, are now on sale in Germany. There have been made 800 units of each version and have a cost of 180 Euros each one. This Teddy bears could be a great way to give a religious sense to your kids. I am sure that they will love them.
Implications - Consumers are willing to buy religious products because they feel their religion is a major part of their identity. Corporations may similarly generate revenue if they can produce goods which symbolically represent their targeted demographic.
Implications - Consumers are willing to buy religious products because they feel their religion is a major part of their identity. Corporations may similarly generate revenue if they can produce goods which symbolically represent their targeted demographic.
Trend Themes
1. Religious-themed Products - Corporations can explore the market of religious-themed products to cater to consumers who value their religious identity.
2. Personalized Toys - There is an opportunity to create personalized toys, like teddy bears with specific outfits, to appeal to consumers looking for unique and customized products.
3. Niche Collectibles - Creating limited-edition collectible items, such as the Pope-themed teddy bears, can attract collectors and enthusiasts who are willing to pay a premium for unique items.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can take advantage of the demand for personalized and niche collectible toys by creating innovative and customizable products.
2. Religious Merchandise - The religious merchandise industry can expand its offerings beyond traditional items and explore unique and symbolic products that appeal to consumers looking for religious-themed goods.
3. Collectibles Market - The collectibles market presents an opportunity for companies to create limited-edition items that cater to collectors and enthusiasts who value uniqueness and exclusivity.
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