Coca-Cola is Launching a Stranger Things-Themed Pop-Up Arcade
Laura McQuarrie — June 26, 2019 — Marketing
References: campaignlive
In Lonon, an 80s-themed Stranger Things 3 x Coca-Cola pop-up arcade is being introduced to share limited-edition cans of Coca-Cola with flipped designs inspired by the series' Upside Down.
For the third season of Stranger Things, Coca-Cola is bringing back 'New Coke,' a sweeter version of the classic soda that was initially launched in 1985. As Stranger Things is set in the 80s, some of the best elements of the decade are being revived for a number of Stranger Things activations.
Naturally, the arcade is filled with plenty of nostalgic games, including the original Dragon’s Lair as seen in the show. The pop-up offers plenty of treats for Stranger Things fans, including a secret Upside Down-themed room.
For the third season of Stranger Things, Coca-Cola is bringing back 'New Coke,' a sweeter version of the classic soda that was initially launched in 1985. As Stranger Things is set in the 80s, some of the best elements of the decade are being revived for a number of Stranger Things activations.
Naturally, the arcade is filled with plenty of nostalgic games, including the original Dragon’s Lair as seen in the show. The pop-up offers plenty of treats for Stranger Things fans, including a secret Upside Down-themed room.
Trend Themes
1. Pop-up Arcades - A trend in experiential marketing that engages customers with interactive entertainment and themed experiences.
2. Nostalgia Marketing - A trend that taps into consumers' desire for sentimental and authentic experiences from the past.
3. Limited Edition Collectibles - A trend that creates a sense of exclusivity and urgency for consumers to purchase unique and rare items.
Industry Implications
1. Beverage - Opportunities to create unique, themed beverages that tie in with pop culture franchises.
2. Entertainment - Opportunities to collaborate with beverage companies to create cross-promotions that enhance fan experiences.
3. Gaming - Opportunities to create themed video games and experiential attractions that allow fans to fully immerse themselves in pop culture franchises.
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