Apple Jacks Pop-Tarts Have a Sweet Apple and Cinnamon Flavor
Michael Hemsworth — February 25, 2023 — Lifestyle
References: poptarts & snackandbakery
The Apple Jacks Pop-Tarts are the latest flavored breakfast pastry from Kellogg's that promises to provide an alternative way for avid fans of the namesake cereal to enjoy.
The pastry features the signature golden crust that's packed with an Apple Jacks-flavored pastry and topped with a frosting. The frosting is accented by orange and green sprinkles to further drive home the Apple Jacks-themed nature of the pastry. The product is crafted in the US and is set to start hitting store shelves in March before a wider, nationwide launch in April.
Senior Director of Marketing Heidi Ray commented on the Apple Jacks Pop-Tarts saying, "With over 50% of Apple Jacks households also purchasing Pop-Tarts, we believe this new flavor will bring families the best of both into one crazy good offering."
Image Credit: Kellogg Co.
The pastry features the signature golden crust that's packed with an Apple Jacks-flavored pastry and topped with a frosting. The frosting is accented by orange and green sprinkles to further drive home the Apple Jacks-themed nature of the pastry. The product is crafted in the US and is set to start hitting store shelves in March before a wider, nationwide launch in April.
Senior Director of Marketing Heidi Ray commented on the Apple Jacks Pop-Tarts saying, "With over 50% of Apple Jacks households also purchasing Pop-Tarts, we believe this new flavor will bring families the best of both into one crazy good offering."
Image Credit: Kellogg Co.
Trend Themes
1. Hybrid Flavored Pastries - Expanding the hybrid flavor trend extends to pastries as a lesser known category, inspiring innovation opportunities for other unique combinations of flavors.
2. Cereal-themed Foods - The success of Apple Jacks Pop-Tarts indicates potential for other cereal-themed food products, creating a unique marketing opportunity in the food industry.
3. Brand Extension Through Flavor Collaboration - Collaborating with brands to extend the flavor of popular everyday snacks presents a disruptive innovation opportunity in the food industry.
Industry Implications
1. Food and Beverage - The trend of cereal-themed food such as Apple Jacks Pop-Tarts creates new product opportunities for food and beverage companies.
2. Consumer Packaged Goods - Collaborations between brands to create new flavors and products can lead to increased market share and product differentiation, presenting an innovation opportunity in the consumer packaged goods industry.
3. Retail - Hybrid flavored pastries such as the Apple Jacks Pop-Tarts can generate increased sales and create marketing opportunities within the retail space.
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