Polar Peppermint Ice Elevates Cocktails and Shots
Michael Hemsworth — November 14, 2024 — Lifestyle
References: thespiritsbusiness
Polar Peppermint Ice has been created by Penny Bell as a new liqueur for the UK market created in partnership with an independent distillery in Towcester, England that will offer consumers the perfect option for elevating their favorite pours.
The product is crafted with sugarcane spirit and sugar syrup with natural peppermint and menthol in the mix to give it an extra icy profile. The liqueur is available at independent retailers for consumers to pick up now, but could be headed to additional retailers once a distribution partner is secured.
Managing Director of Ben Franks Wine Drinks Consultant and Buyer Ben Franks commented on the Polar Peppermint Ice saying, "There’s a sea of green-coloured, overly herbal or synthetic tasting mint liqueurs on the market. Polar offers something different. A pure expression of peppermint with a long, fresh menthol note that is going to make an impact in any cocktail or as an ice-cold shot.”
The product is crafted with sugarcane spirit and sugar syrup with natural peppermint and menthol in the mix to give it an extra icy profile. The liqueur is available at independent retailers for consumers to pick up now, but could be headed to additional retailers once a distribution partner is secured.
Managing Director of Ben Franks Wine Drinks Consultant and Buyer Ben Franks commented on the Polar Peppermint Ice saying, "There’s a sea of green-coloured, overly herbal or synthetic tasting mint liqueurs on the market. Polar offers something different. A pure expression of peppermint with a long, fresh menthol note that is going to make an impact in any cocktail or as an ice-cold shot.”
Trend Themes
1. Artisanal Liqueurs - Unique, handcrafted liqueurs like Polar Peppermint Ice represent a shift towards premium and niche alcoholic beverages that cater to sophisticated palates.
2. Mint-flavored Spirits - The introduction of the Polar Peppermint Ice highlights a growing interest in refreshing, mint-flavored spirits that stand out in cocktails and shots.
3. Local Distillery Collaborations - Partnerships with local, independent distilleries underscore a trend towards community-based production and authenticity in alcoholic beverages.
Industry Implications
1. Craft Alcohol - The rise of unique mint-flavored liqueurs like Polar Peppermint Ice is driving innovation in the craft alcohol industry, appealing to consumers seeking distinctive drink experiences.
2. Specialty Retail - The availability of Polar Peppermint Ice at independent retailers highlights opportunities for specialty stores to attract customers with exclusive, high-quality products.
3. Beverage Consulting - Consultants like Ben Franks are influencing the market by advocating for unique flavor profiles and partnerships with artisanal producers, thereby shaping future trends in the beverage industry.
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