These Regional Poland Travel Guides are Boxes of Chocolates
Rebecca Byers — February 19, 2016 — World
References: thedieline
Silesia and Katowice are two regions of Poland that have recently launched edible travel guides that are sure to pique your interest. Created by Musk Collective Design, the Taste Silesia and Taste Katowice chocolate boxes each boast detailed maps of the regions that highlight flavors commonly found along the way.
The unique marketing materials for Silesia and Katowice would be ideal for those traveling in Poland by car with young children, who can follow along on the map as the journey goes on. With implications for packaging design and the travel industry, the edible travel guides to Silesia and Katowice suggest that consumers are looking for a more experiential aspect to all product interactions, not just services.
The unique marketing materials for Silesia and Katowice would be ideal for those traveling in Poland by car with young children, who can follow along on the map as the journey goes on. With implications for packaging design and the travel industry, the edible travel guides to Silesia and Katowice suggest that consumers are looking for a more experiential aspect to all product interactions, not just services.
Trend Themes
1. Experiential Marketing - Edible travel guides suggest that consumers are looking for a more experiential aspect to all product interactions, leading to opportunities for businesses to invest in experiential marketing strategies.
2. Interactive Packaging - The edible travel guides highlight opportunities for innovation in packaging design, specifically around creating interactive and memorable packaging experiences for customers.
3. Food Tourism - The Taste Silesia and Taste Katowice chocolate boxes showcase the potential for food tourism, leading to opportunities for businesses in the food and travel industries to collaborate and create unique food-focused travel experiences.
Industry Implications
1. Food Industry - The edible travel guides highlight opportunities for food industry businesses to innovate their product packaging and explore food tourism ventures.
2. Travel Industry - The chocolate box travel guides signify opportunities for the travel industry to build new partnerships with food companies and develop more experiential travel products.
3. Marketing Industry - The trend towards experiential and interactive product interactions that the edible travel guides represent creates new opportunities for marketing firms to help businesses create unique and memorable customer experiences.
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