These Colorful Pokéburgers Cater to Pokémon GO Enthusiasts
Katherine Pendrill — August 23, 2016 — Pop Culture
Capitalizing on the ongoing popularity of Pokémon GO, an Australian restaurant called Down-N-Out is creating colorful Pokéburgers that resemble the adorable cartoon creatures from the mobile game.
Down-N-Out is a burger shop located in Sydney, Australia, that pays homage to the American chain In-N-Out. The shop's latest creation is three brightly colored Pokéburgers that resemble popular Pokémon GO characters. For instance, there is a yellow Pikachu burger that features plenty of melted cheese and two singed tortilla chips for ears. There is also a Charmander burger that is made with bright orange Doritos.
With small business and retail giants such as Starbucks jumping on the Pokémon GO bandwagon, it is clear that fans are eager for products that give them new ways to enjoy the popular mobile game.
Down-N-Out is a burger shop located in Sydney, Australia, that pays homage to the American chain In-N-Out. The shop's latest creation is three brightly colored Pokéburgers that resemble popular Pokémon GO characters. For instance, there is a yellow Pikachu burger that features plenty of melted cheese and two singed tortilla chips for ears. There is also a Charmander burger that is made with bright orange Doritos.
With small business and retail giants such as Starbucks jumping on the Pokémon GO bandwagon, it is clear that fans are eager for products that give them new ways to enjoy the popular mobile game.
Trend Themes
1. Pokémon GO Food - Creating food inspired by popular mobile games can attract a new audience and tap into an existing fan base.
2. Character-themed Food - Developing food items that resemble iconic characters can create a unique and memorable dining experience for customers.
3. Crossover Advertising - Collaborating with popular mobile games can help businesses expand their reach and tap into existing fan communities.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the popularity of mobile games and attract new customers by creating innovative and playful dining experiences.
2. Retail - Retail companies can benefit from partnering with popular mobile games and creating exclusive products that appeal to a wider demographic.
3. Advertising and Marketing - The advertising and marketing industry can help bridge the gap between businesses and popular mobile games to reach a broader audience and increase brand recognition.
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