The PNet Campaign Urges Workers to "Move Before They Can't"
Meghan Young — May 10, 2016 — Marketing
References: joepublic.co.za & adeevee
Stay somewhere long enough and it's easy to feel like you've become apart of the environment somehow -- a feeling that is shown in this PNet campaign. PNet is the preferred job portal for those residing in South Africa. People who are wanting a change can find one here. That is, unless they like feeling like a coat rack, table or office chair, as depicted in the PNet campaign.
Conceived and executed by Joe Public United, an ad agency based in Johannesburg, South Africa, the PNet campaign reads, "Move before you can't." It's a simple yet powerful thought that will surely light a fire under many people's butts. Making a change is a hard reality to face, but PNet is there to help.
Conceived and executed by Joe Public United, an ad agency based in Johannesburg, South Africa, the PNet campaign reads, "Move before you can't." It's a simple yet powerful thought that will surely light a fire under many people's butts. Making a change is a hard reality to face, but PNet is there to help.
Trend Themes
1. Office Fixture Personification - Opportunities exist for businesses to capitalize on creating ads that personify office furniture to encourage employees to seek career development through change.
2. Humanizing Corporate Culture - Incorporating ads that humanize corporate culture can improve employee engagement and encourage professional development in the workplace.
3. Prioritizing Employee Well-being - Trends for businesses to prioritize employee well-being can be tapped by creating campaigns that encourage people to be proactive in taking control of their career and growth opportunities.
Industry Implications
1. Human Resource Management - Through creating ad campaigns that focus on humanizing the workspace and prioritizing employee well-being, HR managers can encourage professional development and engagement in the workplace.
2. Marketing and Advertising - By creating campaigns that personify office fixtures, marketers and advertisers can introduce new human-centered narratives in their advertising techniques that appeal to the modern workforce.
3. Recruitment and Staffing - Companies in recruitment and staffing can incorporate ad narratives that promote employee well-being and humanize the workplace to demonstrate their value proposition.
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