'The Plus Bus' Brings Plus-Size Clothing Directly to Consumers
Katherine Pendrill — April 17, 2016 — Fashion
References: theplus-bus & bustle
The Plus Bus is a mobile boutique that is bringing plus-size clothing directly to consumers. Not only does the shop help consumers find stylish clothes in extended sizes, but it also accepts second-hand garments.
Set to launch on April 14th in Los Angeles, The Plus Bus is a mobile shopping experience designed for plus-size women. The premise behind the shop is that women can bring in plus-size garments they no longer wear in exchange for cash or store credit. The store credit can be used to purchase other garments in the shop at heavily discounted prices. Unlike traditional retail, the swap shop culture created by The Plus Bus gives plus-size shoppers a safer and more enjoyable shopping experience.
The mobile boutique not only caters to the needs of plus-size shoppers, but it also promotes a sustainable retail culture premised on the resale of gently used garments -- a concept that those attending Trend Hunter’s Los Angeles innovation conference are sure to take note of.
Set to launch on April 14th in Los Angeles, The Plus Bus is a mobile shopping experience designed for plus-size women. The premise behind the shop is that women can bring in plus-size garments they no longer wear in exchange for cash or store credit. The store credit can be used to purchase other garments in the shop at heavily discounted prices. Unlike traditional retail, the swap shop culture created by The Plus Bus gives plus-size shoppers a safer and more enjoyable shopping experience.
The mobile boutique not only caters to the needs of plus-size shoppers, but it also promotes a sustainable retail culture premised on the resale of gently used garments -- a concept that those attending Trend Hunter’s Los Angeles innovation conference are sure to take note of.
Trend Themes
1. Mobile Plus-size Boutiques - The trend of mobile plus-size boutiques catering to the needs of plus-size shoppers is disrupting traditional retail spaces and promoting a sustainable retail culture based on the resale of gently used garments.
2. Swap Shop Culture - The swap shop culture created by The Plus Bus and other similar initiatives is disrupting traditional retail and giving plus-size shoppers a safer and more enjoyable shopping experience.
3. Sustainable Fashion - The concept of promoting a sustainable retail culture based on the resale of second-hand garments is disrupting the traditional fast fashion industry and creating new opportunities for upcycling and recycling of textiles.
Industry Implications
1. Fashion Retail - The trend of mobile plus-size boutiques is disrupting traditional fashion retail spaces and creating new opportunities for engaging directly with consumers.
2. Second-hand Marketplaces - The promotion of a sustainable retail culture based on the resale of second-hand garments is disrupting traditional retail marketplaces and creating new opportunities for online and offline resale marketplaces.
3. Textile Upcycling and Recycling - The trend of sustainable fashion and the promotion of a resale culture based on second-hand garments is disrupting the traditional fast fashion industry and creating opportunities for upcycling and recycling of textiles in new and innovative ways.
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