The Cincinnati Symphony Orchestra Created the 'Plum Beethoven' Beer
Laura McQuarrie — January 24, 2018 — Lifestyle
References: brewbound & foodandwine
The Cincinnati Symphony Orchestra recently collaborated with Urban Artifact on 'Plum Beethoven,' a tart new beer that pays tribute to the work of the legendary composer. The introduction of the new beer is meant to help kick off 'Beethoven Revolution,' a new three-year series from the symphony.
The collaborative beer is meant to be enjoyed before and during musical performances and may also be taken home in cans following events held at the Music Hall. Plum Beethoven may also be found at Urban Artifact’s taproom and through select retail partners.
The rise in craft beer culture has inspired the creation of plenty new collaborative beer products, but breweries are no longer just teaming up with one another to launch inventive new brews; breweries are now working with musical artists and brands alike to surprise and delight consumers.
The collaborative beer is meant to be enjoyed before and during musical performances and may also be taken home in cans following events held at the Music Hall. Plum Beethoven may also be found at Urban Artifact’s taproom and through select retail partners.
The rise in craft beer culture has inspired the creation of plenty new collaborative beer products, but breweries are no longer just teaming up with one another to launch inventive new brews; breweries are now working with musical artists and brands alike to surprise and delight consumers.
Trend Themes
1. Collaborative Beer Culture - The rise in craft beer culture has inspired the creation of plenty new collaborative beer products, with breweries now working with musical artists and brands.
2. Musical Brand Collaborations - Breweries are now teaming up with musical artists and brands to launch inventive new brews that surprise and delight consumers.
3. Symphonic-inspired Beverages - The introduction of Symphony Orchestra-themed beers opens up disruptive innovation opportunities for other orchestras and musical organizations to collaborate with breweries and create unique beverage experiences.
Industry Implications
1. Craft Beer Industry - The rise of collaborative beer products presents opportunities for breweries to expand their market reach and tap into new consumer segments.
2. Music Industry - Musical artists and brands have the opportunity to leverage collaborations with breweries to engage with their audience in new and unexpected ways.
3. Entertainment and Hospitality Industry - Collaborative beer products between orchestras and breweries can enhance the overall concert experience and attract new audiences to cultural events.
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