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Lightly Textured Oat Milks

Clean the Sky - Positive Eco Trends & Breakthroughs

PureOaty Creamy & Enriched is Made with 100% British Oats

— June 28, 2024 — Lifestyle
PureOaty Creamy & Enriched from Glebe Farm Foods is a gluten-free oat drink crafted with premium ingredients to give it a high-quality taste and texture to work well in a variety of scenarios.

The oat drink is made with 100% British oats along with just a few additional ingredients, while also featuring an enriched recipe with vitamins B12, B2, D and folic acid in the mix. The drink is characterized by its light, fresh profile that maintains a strong flavor to position it firmly as a great alternative to conventional milks or other milk-like beverages on the market.

PureOaty Creamy & Enriched is the winner of the Gold Award at the Free From Awards 2024, which will no doubt catch further attention from consumers.
Trend Themes
1. Enriched Plant-based Milks - Emerging trends in the plant-based milk sector now feature fortified options with added vitamins and minerals, enhancing their nutritional value for health-conscious consumers.
2. Sustainability-driven Ingredients - The use of locally sourced, sustainable ingredients such as 100% British oats reflects a growing trend towards minimizing environmental impact in product formulations.
3. Gluten-free Alternatives - An increasing demand for gluten-free products is driving innovation in dairy alternatives, offering options that cater to dietary restrictions without compromising taste or texture.
Industry Implications
1. Dairy Alternatives - The dairy alternative industry is expanding rapidly as more consumers seek plant-based milk options that offer similar taste and nutritional benefits to traditional dairy.
2. Health and Wellness - The health and wellness industry is seeing a surge in products enriched with vitamins and minerals, catering to consumers who are focused on optimizing their nutritional intake.
3. Sustainable Food Production - Sustainable food production is becoming a critical focus area, with companies prioritizing locally sourced and environmentally friendly ingredients in their products.
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