Volkswagen Passat Commercial Opposes Traditional Thinking
Josh Coe — May 4, 2011 — Social Good
References: volkswagen & adrants
Business before pleasure. That's the way it should be, right? Not any more, say the revolutionary folk at Volkswagen who have encapsulated a new working attitude in this Volkswagen Passat commercial.
The Passat's roof rack will handle the surfboard with ease, and the front seats offer ample leg room to make in-car dressing easy, even if your elbow does sound the horn just before your trousers are fully up. And all this before 8:30 in the morning! The new Passat, they say, helps us indulge in plenty of pleasure before business begins.
So what kind of pleasure can one indulge in before a typical day at the office? With a 9am start, there's a small but very viable window of opportunity waiting to be grasped. With next to no road traffic, and a fresh, up-and-at-them morning mindset, who knows where you could be 10 minutes before you're due in?
I'm sure even with a new saloon, I wouldn't manage a quick safari before work every day, but perhaps we can all take a hint from the Volkswagen Passat ad and "carpe dium" a little more, and put pleasure before business. And if it works, "passat on"...
The Passat's roof rack will handle the surfboard with ease, and the front seats offer ample leg room to make in-car dressing easy, even if your elbow does sound the horn just before your trousers are fully up. And all this before 8:30 in the morning! The new Passat, they say, helps us indulge in plenty of pleasure before business begins.
So what kind of pleasure can one indulge in before a typical day at the office? With a 9am start, there's a small but very viable window of opportunity waiting to be grasped. With next to no road traffic, and a fresh, up-and-at-them morning mindset, who knows where you could be 10 minutes before you're due in?
I'm sure even with a new saloon, I wouldn't manage a quick safari before work every day, but perhaps we can all take a hint from the Volkswagen Passat ad and "carpe dium" a little more, and put pleasure before business. And if it works, "passat on"...
Trend Themes
1. Business-before-pleasure Attitude - The Volkswagen Passat commercial encourages a shift in mindset to prioritize pleasure before business.
2. Work-life Balance Integration - The ad highlights the importance of incorporating enjoyable activities into daily routines alongside work responsibilities.
3. Seizing Morning Opportunities - The Passat commercial encourages individuals to make the most of their mornings and embrace new experiences before starting their workday.
Industry Implications
1. Automotive - Auto manufacturers can capitalize on the idea of promoting vehicles as facilitators of personal pleasure and work-life balance.
2. Advertising - Advertising agencies can explore creative ways to challenge traditional thinking and promote a business-before-pleasure attitude in their campaigns.
3. Wellness and Lifestyle - Wellness and lifestyle brands can align themselves with the idea of integrating pleasurable activities into daily routines for overall well-being and happiness.
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