Best Buy's Playstation VR Kiosks Increased Consumer Engagement
Jana Pijak — February 15, 2017 — Business
References: cinelinx
Launched this past summer, Best Buy's Playstation VR kiosks aimed to increase consumer engagement inside the big box retailer's stores. The retailer's immersive kiosks showcased its latest Sony VR products and allowed consumers to try this exciting technology before investing in it.
Taking one's gaming experience to new heights, the Playstation VR system was showcased in Best Buy kiosks that were set up before the technology's official release date. Store visitors were able to test headsets and try out their immersive gaming capabilities before pre-ordering one of their own.
This in-store marketing tactic increased consumer engagement by drawing in audiences who were seeking to get their hands on an exclusive product. In addition to showcasing a popular product before its official release date, Best Buy also gave store visitors a chance to test it before their peers.
Taking one's gaming experience to new heights, the Playstation VR system was showcased in Best Buy kiosks that were set up before the technology's official release date. Store visitors were able to test headsets and try out their immersive gaming capabilities before pre-ordering one of their own.
This in-store marketing tactic increased consumer engagement by drawing in audiences who were seeking to get their hands on an exclusive product. In addition to showcasing a popular product before its official release date, Best Buy also gave store visitors a chance to test it before their peers.
Trend Themes
1. Virtual Reality - Disruptive innovation opportunities lie in creating immersive experiences for consumers through virtual reality technology.
2. In-store Demonstrations - Disruptive innovation opportunities exist in implementing in-store demonstrations to increase consumer engagement and drive sales.
3. Pre-release Showcasing - Disruptive innovation opportunities can be found in giving consumers exclusive access to products before their official release dates to generate excitement and increase engagement.
Industry Implications
1. Retail - The retail industry can benefit from implementing in-store virtual reality kiosks to attract and engage customers, ultimately boosting sales.
2. Gaming - The gaming industry can capitalize on disruptive innovation by developing cutting-edge virtual reality gaming experiences and showcasing them through in-store demonstrations.
3. Marketing - The marketing industry can explore disruptive innovation opportunities by leveraging in-store demonstrations and pre-release showcasing to create buzz and increase consumer engagement.
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