The PlayMob 'GiverBoard' Lets Gamers Fundraise for Real Causes
Bianca — March 30, 2012 — Social Good
References: theplaymob
PlayMob is a gaming platform that facilities fundraising for real causes around the world by connecting games developers with charities and players.
The PlayMob 'GiverBoard' was designed for gaming companies who are looking 1) for a way to stand out, 2) for more players and 3) for a way to contribute. Through the integration of the GiverBoard, they have the opportunity to do all three, turning their players into payers who are making the world a better place.
"Our platform enables you to connect with partners such as charities and brands, who can help boost your player base, increase your existing users engagement, and convert your non-payers into paying players," the website explains.
"Connect a charity to a virtual item for sale in your game and automatically increase player engagement when they buy the item and feel good about doing something good too," the site explains further. Instant gratification for the player, revenue for you and funds for the charity to do more great stuff."
PlayMob was founded in 2007 by Jude Ower who grew up as a gamer. She's now involved in number of gaming-related projects, including judging the BAFTA games awards, speaking at events like Women in Games and Tech World, and of course, overseeing PlayMob as the CEO.
Contact Information
PlayMob website
PlayMob on Twitter
PlayMob on Facebook
The PlayMob 'GiverBoard' was designed for gaming companies who are looking 1) for a way to stand out, 2) for more players and 3) for a way to contribute. Through the integration of the GiverBoard, they have the opportunity to do all three, turning their players into payers who are making the world a better place.
"Our platform enables you to connect with partners such as charities and brands, who can help boost your player base, increase your existing users engagement, and convert your non-payers into paying players," the website explains.
"Connect a charity to a virtual item for sale in your game and automatically increase player engagement when they buy the item and feel good about doing something good too," the site explains further. Instant gratification for the player, revenue for you and funds for the charity to do more great stuff."
PlayMob was founded in 2007 by Jude Ower who grew up as a gamer. She's now involved in number of gaming-related projects, including judging the BAFTA games awards, speaking at events like Women in Games and Tech World, and of course, overseeing PlayMob as the CEO.
Contact Information
PlayMob website
PlayMob on Twitter
PlayMob on Facebook
Trend Themes
1. Virtual Fundraising - Gaming companies can utilize platforms like PlayMob's GiverBoard to integrate fundraising initiatives within their games, turning players into contributors.
2. Partner Collaborations - PlayMob's platform enables gaming companies to connect with charities and brands to boost player engagement and increase revenue through the sale of virtual items.
3. Ethical Gamification - The integration of charitable causes within gaming experiences offers players instant gratification while supporting meaningful philanthropic efforts.
Industry Implications
1. Gaming - The gaming industry can leverage ethical virtual goods to enhance player experiences, increase player engagement, and generate additional revenue streams.
2. Charitable Organizations - Charities can collaborate with gaming companies to tap into the massive player communities and capitalize on the growing trend of virtual fundraising.
3. Brands and Marketing - Brands can partner with gaming companies to align their products or services with charitable causes, driving brand awareness, and fostering positive brand perception.
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