Cancer Council of Australia 'Daredallion' Campaign
Kathleen Moriarty — February 17, 2009 — Lifestyle
References: daredallion.au & thecoolhunter.net
The Daredallion campaign inspires people to live daringly while raising awareness about cancer.
Daredallion Week is sponsored by the Cancer Council of Australia in an effort to raise awareness about the prevalence of prostate cancer in Australian men. Daredallion Week is March 2-6, 2009.
Participating daredevils register their dares on Daredallion.com.au, and ask people to make a financial donation to sponsor their dares. All money raised will be used toward increasing awareness for men’s cancers.
Current dares include dressing and speaking like Cookie Monster for a day, showing up to work wearing just underwear and acting as a mannequin in a store window. One of the first dares to be attempted is featured on the website: it’s of a man trying to float away from Bondi Beach in Sydney while strapped to helium balloons. These dares are not for the fainthearted!
This campaign works because it supports the belief that cancer shouldn’t stop anyone from living their lives as cautiously or daringly as they choose. And it’s raising awareness in a fun, uplifting way, as opposed to hammering out messages and statistics about prostate cancer.
Daredallion Week is sponsored by the Cancer Council of Australia in an effort to raise awareness about the prevalence of prostate cancer in Australian men. Daredallion Week is March 2-6, 2009.
Participating daredevils register their dares on Daredallion.com.au, and ask people to make a financial donation to sponsor their dares. All money raised will be used toward increasing awareness for men’s cancers.
Current dares include dressing and speaking like Cookie Monster for a day, showing up to work wearing just underwear and acting as a mannequin in a store window. One of the first dares to be attempted is featured on the website: it’s of a man trying to float away from Bondi Beach in Sydney while strapped to helium balloons. These dares are not for the fainthearted!
This campaign works because it supports the belief that cancer shouldn’t stop anyone from living their lives as cautiously or daringly as they choose. And it’s raising awareness in a fun, uplifting way, as opposed to hammering out messages and statistics about prostate cancer.
Trend Themes
1. Daredallion Week - Opportunity to engage people in daring activities for a good cause and raise awareness about cancer.
2. Daredevil Fundraising - Using daring stunts and challenges to attract donations and increase awareness about men's cancers.
3. Fun and Uplifting Campaigns - Using creative and entertaining approaches to spread awareness about prostate cancer.
Industry Implications
1. Non-profit Organizations - Nonprofits can organize daring events and campaigns to raise funds and spread awareness about cancer.
2. Healthcare - Healthcare providers can collaborate with organizations to promote awareness and prevention of men's cancers.
3. Marketing and Advertising - Marketing and advertising agencies can create fun and engaging campaigns to raise awareness about health issues.
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