Holy Cow! Curry Sauces Have Been Relaunched with a New Recipe
Michael Hemsworth — May 30, 2020 — Marketing
References: holycowsauces & talkingretail
The Holy Cow! curry sauces have been relaunched by the brand with a plant-based recipe to make them even more applicable for consumers seeking out a way to flavor up their cooking endeavors.
The range includes the Mangalore Malabar, Delhi Tikka Masala, Mughlai Korma, Madras Chettinad, Kashmir Roganjosh and Goan Curry, which are all packaged in pouches with servings for two. The sauces are all free from added sugar, gluten as well as artificial flavors, colors and preservatives.
Each pack of sauce sold also supports those in need with a free school meal being provided to a child in India, which the brand has helped provide more than 500,000 of thus far.
Director of Holy Cow! Anu Sharma spoke on the newly relaunched curry sauces saying, "We’re so excited to relaunch our range after many months of work. The results from our tasting panel proved that these plant-based curry sauces will still delight our existing fans, but also appeal to those wanting to eat less or no meat and dairy. We have kept our homestyle cooking process, and now manufacture our sauces in India for an even more authentic flavor.”
The range includes the Mangalore Malabar, Delhi Tikka Masala, Mughlai Korma, Madras Chettinad, Kashmir Roganjosh and Goan Curry, which are all packaged in pouches with servings for two. The sauces are all free from added sugar, gluten as well as artificial flavors, colors and preservatives.
Each pack of sauce sold also supports those in need with a free school meal being provided to a child in India, which the brand has helped provide more than 500,000 of thus far.
Director of Holy Cow! Anu Sharma spoke on the newly relaunched curry sauces saying, "We’re so excited to relaunch our range after many months of work. The results from our tasting panel proved that these plant-based curry sauces will still delight our existing fans, but also appeal to those wanting to eat less or no meat and dairy. We have kept our homestyle cooking process, and now manufacture our sauces in India for an even more authentic flavor.”
Trend Themes
1. Plant-based Cooking Sauces - Disruptive Innovation Opportunity: Develop new plant-based cooking sauces that cater to consumers looking for flavorful and healthy options for their cooking endeavors.
2. Gluten-free and Sugar-free Sauces - Disruptive Innovation Opportunity: Create sauces that cater to consumers with dietary restrictions by offering gluten-free and sugar-free options.
3. Socially Responsible Packaging - Disruptive Innovation Opportunity: Introduce packaging solutions that support social causes, such as providing meals to those in need with every purchase.
Industry Implications
1. Food and Beverage - Disruptive Innovation Opportunity: Innovate in the food and beverage industry by offering plant-based cooking sauces and incorporating social responsibility into packaging.
2. Health and Wellness - Disruptive Innovation Opportunity: Address the growing demand for healthier food options by developing gluten-free and sugar-free sauces.
3. Social Impact - Disruptive Innovation Opportunity: Capitalize on the trend of social responsibility by incorporating social impact initiatives into product offerings.
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