The Dolmio Plant-Based Bolognese Sauces are High in Protein
Michael Hemsworth — February 21, 2020 — Marketing
These new Dolmio Plant-Based Bolognese sauces have been unveiled by Mars Foods UK as a range of meat-free pasta products that are sure to come as a welcome addition for vegetarian and vegan consumers alike.
The sauces come in convenient pouches and are formulated with high levels of protein as well as containing no artificial flavors, colors or preservatives. The sauces come in two flavor options including Fragrant Basil and Carrots and Fiery Chilli Pepper and Beans, which are both positioned for nationwide launch in UK at a suggested price point of £1.64 each.
Marketing Manager at Dolmio Rob Hollis spoke on the Dolmio Plant-Based Bolognese sauces saying, "We’re incredibly excited to be launching Dolmio Plant Based Bolognese to add to our range. Spaghetti Bolognese is one of the UK’s favorite meals, especially for a convenient, healthy mid-week meal. Traditionally cooked with meat, it is equally delicious when made with a meat alternative, or with just veg and our current range of sauces are perfect for making a Bolognese whichever way you prefer it. With our increasingly busy lives and the increased focus on plant-based eating, we believe that now is the perfect time to make it just that little bit easier to enjoy a plant-based Bolognese meal with our new range of Dolmio products.”
The sauces come in convenient pouches and are formulated with high levels of protein as well as containing no artificial flavors, colors or preservatives. The sauces come in two flavor options including Fragrant Basil and Carrots and Fiery Chilli Pepper and Beans, which are both positioned for nationwide launch in UK at a suggested price point of £1.64 each.
Marketing Manager at Dolmio Rob Hollis spoke on the Dolmio Plant-Based Bolognese sauces saying, "We’re incredibly excited to be launching Dolmio Plant Based Bolognese to add to our range. Spaghetti Bolognese is one of the UK’s favorite meals, especially for a convenient, healthy mid-week meal. Traditionally cooked with meat, it is equally delicious when made with a meat alternative, or with just veg and our current range of sauces are perfect for making a Bolognese whichever way you prefer it. With our increasingly busy lives and the increased focus on plant-based eating, we believe that now is the perfect time to make it just that little bit easier to enjoy a plant-based Bolognese meal with our new range of Dolmio products.”
Trend Themes
1. Plant-based Products - There is an opportunity for companies to create more plant-based products to cater to the increasing demand for meat-free options.
2. Convenient Packaging - Convenient and easy-to-use packaging solutions can disrupt the food industry, providing consumers with on-the-go options.
3. Protein-enriched Products - Increasing protein content in food products can offer a new market for consumers looking for healthier and more nutritious options.
Industry Implications
1. Food and Beverage - The food and beverage industry can innovate by offering more plant-based, high protein, and convenient options to meet consumers' needs.
2. Packaging - Companies that provide sustainable and convenient packaging solutions can offer a disruptive and appealing alternative to traditional packaging methods in the food industry.
3. Nutrition - The nutrition industry can provide innovative products that are high in protein, plant-based and convenient, to meet increasing demand from consumers seeking healthier options.
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