Pokko's Plant-Based Natural Snacks are Infused with Asafoetida
Laura McQuarrie — September 11, 2023 — Lifestyle
Pokko makes plant-based, natural snacks with nutritious rice and protein-packed chickpeas that are infused with aromatic spices from South Asia. These crispy snacks are a source of fibre, omegas and iron, and they're ready to enjoy in Original and Spicy varieties. Both types of snacks from the brand incorporate asafoetida, the dried sap from the roots of Ferula plants that are usually dried and ground to use as a spice. For centuries, asafoetida has been used for both culinary and medicinal purposes and this snack makes its numerous benefits accessible.
For those who like their snacks with a hint of heat, the Spicy chips get their fiery flavor from authentic Kashmiri chili peppers from India—an ingredient that happens to be rich in Vitamin C.
For those who like their snacks with a hint of heat, the Spicy chips get their fiery flavor from authentic Kashmiri chili peppers from India—an ingredient that happens to be rich in Vitamin C.
Trend Themes
1. Plant-based Snacks - The rise of plant-based diets and increasing demand for healthy snack options creates an opportunity for innovative plant-based snack products infused with unique flavors.
2. Aromatic Spices - The use of aromatic spices like asafoetida and Kashmiri chili peppers offers an opportunity to introduce new and unique flavors to the snack industry, appealing to consumers seeking adventurous taste experiences.
3. Nutritious Ingredients - The incorporation of nutritious ingredients such as rice and chickpeas in snack products presents a disruptive innovation opportunity to create nutritious and satisfying alternatives to traditional snacks.
Industry Implications
1. Snack Food Industry - The snack food industry can capitalize on the growing consumer demand for healthier and more inventive snack options by incorporating plant-based ingredients, aromatic spices, and nutritious components into their product portfolios.
2. Plant-based Food Industry - The plant-based food industry can utilize aromatic spices like asafoetida and Kashmiri chili peppers to create unique and flavorful snack products that cater to consumers looking for plant-based alternatives.
3. Health and Wellness Industry - The health and wellness industry can leverage the growing interest in nutritious snacks by promoting the benefits of ingredients like rice, chickpeas, and aromatic spices to support a healthier lifestyle.
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