This Pizza-Burger Promises to Take You to Fast Food Heaven
Rahul Kalvapalle — March 20, 2014 — Lifestyle
References: freshnessburger.co.jp & en.rocketnews24
Few everyday decisions are as high-stakes and potentially life-changing as having to choose between a burger and a pizza; Japanese fast food chain Freshness Burger knows this, and decided to combat it by offering a 'pizza-burger' so you can enjoy the best of both worlds.
The pizza-burger has a classic ground meat patty, fried egg, veggies and cheese gloriously heaped on a focaccia bread crust. Covering this mouthwatering creation is a drizzle of bacon bits, cheese fragments, fried onion and a dollop of demi-glace sauce.
The pizza-burger, which can be enjoyed for 680 yen (around $6.70) and is a collaboration between Freshness Burger and Japanese theater troupe GEKIDAN EXILE. The collaboration was formed to advertise GEKIDAN EXILE's latest play
Previous creations from this unlikely alliance includes the 'Best Burger, 'Blue Impact Burger' and 'Chicken Cordon Bleu Burger,' but the new pizza-burger has to be the most epic of them all.
The pizza-burger has a classic ground meat patty, fried egg, veggies and cheese gloriously heaped on a focaccia bread crust. Covering this mouthwatering creation is a drizzle of bacon bits, cheese fragments, fried onion and a dollop of demi-glace sauce.
The pizza-burger, which can be enjoyed for 680 yen (around $6.70) and is a collaboration between Freshness Burger and Japanese theater troupe GEKIDAN EXILE. The collaboration was formed to advertise GEKIDAN EXILE's latest play
Previous creations from this unlikely alliance includes the 'Best Burger, 'Blue Impact Burger' and 'Chicken Cordon Bleu Burger,' but the new pizza-burger has to be the most epic of them all.
Trend Themes
1. Hybrid Fast Food - The combination of different fast food items to create one creation is a trend that is gaining popularity and can be capitalized on by other fast food chains.
2. Collaborative Menu Items - Collaborating with industries such as theater to create menu items is a trend that could expand to other industries and create unique dining experiences.
3. Gourmet Fast Food - The creation of high-quality, gourmet-style menu items in fast food chains is a trend that has the potential to disrupt the traditional fast food market.
Industry Implications
1. Fast Food - Fast food chains can explore creating their own hybrid menu items to offer customers unique options and stand out in a crowded market.
2. Entertainment - Collaboration with entertainment industries to create menu items could offer a unique dining option for patrons and promote both industries through cross-promotion.
3. Hospitality - The idea of gourmet fast food could be applied in the hospitality industry through innovative room service or quick dining options in hotels and resorts.
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