Papa John's, Domino's Accept Text Orders
References: news.yahoo
"2 lrg chz pizzas plz," could be the next message you type into your cell phone the next time you get the munchies. Papa John's and Domino's have decided to begin accepting pizza orders via text message. Now you can order anytime, from anywhere, to help better fulfill your greasy cravings.
"Louisville-based Papa John's International Inc. this week rolled out its text message ordering option at its 2,700 U.S. restaurants. It's a progression from the pizza maker's online ordering, which began in 2001 and now accounts for nearly 20 percent of its U.S. sales," Yahoo news reported.
"Domino's Pizza Inc. has taken it another step, recently starting a system that lets customers place orders from Web-enabled mobile devices. The new ordering system, launched about 2 1/2 months ago, is now available at about 3,000 Domino's locations and will spread to all of the chain's approximately 5,100 U.S. restaurants next year."
In a way, it makes a lot of sense. Provided there's no drinking and texting going on, the hungry can double check the accuracy of the order, and have no one to blame but their own intoxicated fingers.
"Louisville-based Papa John's International Inc. this week rolled out its text message ordering option at its 2,700 U.S. restaurants. It's a progression from the pizza maker's online ordering, which began in 2001 and now accounts for nearly 20 percent of its U.S. sales," Yahoo news reported.
"Domino's Pizza Inc. has taken it another step, recently starting a system that lets customers place orders from Web-enabled mobile devices. The new ordering system, launched about 2 1/2 months ago, is now available at about 3,000 Domino's locations and will spread to all of the chain's approximately 5,100 U.S. restaurants next year."
In a way, it makes a lot of sense. Provided there's no drinking and texting going on, the hungry can double check the accuracy of the order, and have no one to blame but their own intoxicated fingers.
Trend Themes
1. Text Ordering - Businesses could capitalize on the trend of text ordering to offer increased convenience and streamlined service to customers.
2. Mobile Ordering - The popularity of mobile ordering could create opportunities for businesses to optimize their ordering process and expand their customer base.
3. Online Sales - As online sales increasingly make up a larger share of overall revenue, businesses can capitalize on the trend by investing in new technologies to streamline the ordering process.
Industry Implications
1. Fast Food - Fast food chains can benefit from adopting new ordering technologies such as text and mobile ordering to increase convenience and potentially boost sales.
2. Retail - Retail businesses could benefit from offering new ordering options such as text and mobile ordering to optimize their sales process and improve customer satisfaction.
3. Hospitality - The hospitality industry could benefit from investing in new technologies such as online and mobile ordering to streamline their operations and improve guest experiences.
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