Papa John Launches First NFT Collection as Part of Papa X Cheddar Campaign
Niko Pajkovic — March 7, 2022 — Marketing
References: papajohns & ca.movies.yahoo
Leading American pizza chain Papa John's has announced the launch of its first NFT collection, which arrives as part of the brand's second Papa Johns’ Papa X Cheddar marketing campaign.
According to the company, the collection will include a total of 19,840 NFTs -- a number inspired by Papa John's founding year, 1984. The actual NFTs will feature digital bag designs based on the brand's pizza delivery bag and will be released on specific dates throughout March. In addition, each NFT will come three brand colorways and feature a playful title like 'Papa 1984' and 'Papa Cheese Melt.'
“There is so much global hype surrounding NFTs right now, but not everyone understands what they are or how to get one. That’s why Papa Johns is delighted to be bringing NFTs into the mainstream, making them available for pizza fans, digital art collectors and meta-professionals alike," said Jo Blundell, Vice President of International Marketing at Papa Johns.
Image Credit: Papa John's
According to the company, the collection will include a total of 19,840 NFTs -- a number inspired by Papa John's founding year, 1984. The actual NFTs will feature digital bag designs based on the brand's pizza delivery bag and will be released on specific dates throughout March. In addition, each NFT will come three brand colorways and feature a playful title like 'Papa 1984' and 'Papa Cheese Melt.'
“There is so much global hype surrounding NFTs right now, but not everyone understands what they are or how to get one. That’s why Papa Johns is delighted to be bringing NFTs into the mainstream, making them available for pizza fans, digital art collectors and meta-professionals alike," said Jo Blundell, Vice President of International Marketing at Papa Johns.
Image Credit: Papa John's
Trend Themes
1. NFT Marketing - As more companies look to capitalize on the NFT craze, there are opportunities to innovate marketing strategies and create unique digital experiences for customers.
2. Food Industry Nfts - The use of NFTs is not just limited to the art world; the food industry can also leverage this technology to engage customers and create brand loyalty.
3. Branded Collectibles - Creating branded collectibles can be a way to tap into the nostalgia of loyal customers and create new revenue streams for companies.
Industry Implications
1. Food Delivery - Companies in the food delivery industry can explore the use of NFTs to create unique digital experiences for customers and drive brand loyalty.
2. Art Collecting - The NFT market is booming and presents opportunities for innovation in the art collecting industry, with implications for galleries, auction houses, and individual collectors alike.
3. Marketing and Advertising - Marketing and advertising agencies can explore ways to incorporate NFTs into their campaigns, creating new opportunities for engagement and driving customer loyalty.
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