Pizza Pizza Changed Its Name to Celebrate Singles on Valentine's
Laura McQuarrie — February 16, 2023 — Lifestyle
References: pizzapizza & famouscampaigns
In solidarity with singles on Valentine's Day, Pizza Pizza Canada decided to drop one "Pizza" from its name to tie in with a special pizza promotion. Pizza Pizza gave out single slices to single people on February 14th and gave them the chance to visit a participating store, present the Pizza Pizza app on their phone and be rewarded with a hot single slice.
The Singles for Singles campaign turned Pizza Pizza into "Pizza," with a curtain covering up part of the chain's name. This campaign ties into the "everyone deserves pizza" slogan and it helped make singles feel included on an occasion that leaves many feeling lonely and unloved with nothing to do.
From Vancouver and Winnipeg to Toronto, Pizza Pizza had participating locations that spread the love for singles across Canada.
The Singles for Singles campaign turned Pizza Pizza into "Pizza," with a curtain covering up part of the chain's name. This campaign ties into the "everyone deserves pizza" slogan and it helped make singles feel included on an occasion that leaves many feeling lonely and unloved with nothing to do.
From Vancouver and Winnipeg to Toronto, Pizza Pizza had participating locations that spread the love for singles across Canada.
Trend Themes
1. Singles-focused Promotions - Opportunity for other companies to create singles-focused promotions for occasions that can leave singles feeling lonely and excluded.
2. Mobile App Promotions - Opportunity for companies to reward customers who present a mobile app on their phone in-store.
3. Participating Location Campaigns - Opportunity for companies to run campaigns across multiple participating locations to reach a wider audience.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to run singles-focused promotions on occasions that can leave singles feeling lonely.
2. Retail - Opportunity for retail companies to reward customers who present a mobile app on their phone in-store.
3. Marketing - Opportunity for marketing companies to create campaigns that run across multiple participating locations to reach a wider audience.
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