Pizza Pizza Keeps the $16.99 XL 4-Topping Pizza at a Fixed Price
Grace Mahas — January 24, 2023 — Business
References: youtube
Pizza Pizza, a Canadian quick-serve chain, is extending its Fixed-Rate Pizza offer, where customers can purchase a $16.99 XL 4-topping pizza at a fixed price for at least a year until the end of 2023. “We knew we were on to something special when the Wall Street Journal reached out asking to cover the campaign,” said Adrian Fuoco, Vice President Marketing. “Sales have surpassed our expectations, and with inflation still a challenge for Canadians, extending our commitment to not raise the price of our offer through the end of 2023 felt like the right thing to do.”
To promote the extension, the brand is launching a new campaign with agency partner Zulu Alpha Kilo that uses language and imagery from the mortgage and banking industries. The campaign includes TV, online video, and social media ads. The Fixed-Rate Pizza offer has been one of the chain's most popular offers for over six months and the success of the campaign prompted the decision to extend the offer.
Canadians can continue to purchase the Fixed-Rate Pizza through December 31st, 2023.
To promote the extension, the brand is launching a new campaign with agency partner Zulu Alpha Kilo that uses language and imagery from the mortgage and banking industries. The campaign includes TV, online video, and social media ads. The Fixed-Rate Pizza offer has been one of the chain's most popular offers for over six months and the success of the campaign prompted the decision to extend the offer.
Canadians can continue to purchase the Fixed-Rate Pizza through December 31st, 2023.
Trend Themes
1. Fixed-rate Food Offerings - Exploring the potential of offering fixed-rate deals on other food items to attract customers and drive sales.
2. Industry Cross-pollination - Experimenting with creative marketing campaigns that borrow language and imagery from industries outside of the food world to gain attention and stand out from competitors
3. Inflation-proof Offerings - Creating fixed-price deals that offer long-term value to customers in uncertain economic times.
Industry Implications
1. Fast Food Industry - Opportunities for fast food restaurants to experiment with innovative pricing strategies to attract customers and stay competitive in a crowded market.
2. Advertising Industry - Exploring the potential for outside-the-box marketing campaigns that utilize language and imagery from industries outside of the advertised product or service.
3. Food Delivery Industry - Inflation-proof fixed-price deals could be attractive to customers looking for value in uncertain economic times, making them more likely to choose delivery options when ordering food.
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