Pizzeria Libretto Shares Pizza Photos in Bite Sized Pieces on Instagram
Laura McQuarrie — April 10, 2014 — Lifestyle
References: instagram & creativecriminals
'Librettogram' is the name of the Instagram account for Pizzeria Libretto and as you can probably guess, it's chock full of delicious pizza photos. However, the approach is an interesting one that promotes its menu "one piece at a time." After snapping a picture of a whole pizza pie, the image is cut up, neatly sliced into nine fragments and uploaded in the correct sequence to make the pizza whole again.
The effect is best seen from a mobile device, since viewing the Librettogram Instagram account page will let you scroll through pizza after tasty pizza. Essentially, Pizzeria Libretto's entire menu has been quite creatively added to Instagram. Although the individual photos don't seem to get a lot of likes, the focus is really more about the photos as a whole.
The effect is best seen from a mobile device, since viewing the Librettogram Instagram account page will let you scroll through pizza after tasty pizza. Essentially, Pizzeria Libretto's entire menu has been quite creatively added to Instagram. Although the individual photos don't seem to get a lot of likes, the focus is really more about the photos as a whole.
Trend Themes
1. Menu Collage Marketing - Opportunity for other restaurants to showcase their menu offerings in a creative way on Instagram to attract customers.
2. Fragmented Product Display - Opportunity for retail outlets to showcase a range of products as fragments on social media platforms like Instagram to increase engagement with potential customers.
3. Sequential Image Uploads - Opportunity for businesses to create visually appealing collages and stories on social media platforms like Instagram by uploading sequential images of their offerings.
Industry Implications
1. Restaurant - Restaurants can leverage Instagram and other social media platforms to showcase their menu items in a creative and visually appealing way to attract customers and drive sales.
2. Retail - Retail businesses can use Instagram and other social media platforms to showcase their products in creative ways, potentially driving engagement with potential customers and increasing sales.
3. Marketing - Marketing agencies can help businesses leverage social media platforms like Instagram to create visually appealing and innovative collages and stories to showcase their products and services.
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