This Pizza Hut Super Bowl Ad Plays on the Term "Hut"
Jonathon Brown — February 5, 2013 — Lifestyle
This Pizza Hut Super Bowl commercial assumes that every time someone says "hut," they're shouting out the pizza restaurant.
True or not, this playful assertion is a perfect way to tie Pizza Hut into the football frenzy that is Super Bowl weekend. Pizza and football go together as well as anything so it makes sense for Pizza Hut to jump in the mix with a creative ad tied to the big game.
This commercial is shot in a way that makes it look like a home video compilation. Everyone from little kids to girlfriends in formal wear yell "hut" over and over throughout the ad, hammering home the all too obvious pun. For those that don't know, "hut" is what the quarterback yells at the center lineman to let him know it's time to hand him the ball and start the play.
True or not, this playful assertion is a perfect way to tie Pizza Hut into the football frenzy that is Super Bowl weekend. Pizza and football go together as well as anything so it makes sense for Pizza Hut to jump in the mix with a creative ad tied to the big game.
This commercial is shot in a way that makes it look like a home video compilation. Everyone from little kids to girlfriends in formal wear yell "hut" over and over throughout the ad, hammering home the all too obvious pun. For those that don't know, "hut" is what the quarterback yells at the center lineman to let him know it's time to hand him the ball and start the play.
Trend Themes
1. Playful Advertising - Opportunity for companies to create playful and humorous advertisements that engage consumers and build brand awareness.
2. Sports Marketing - Opportunity for businesses to leverage popular sports events like the Super Bowl to promote their products and connect with a wide audience.
3. Creative Branding - Opportunity for companies to use creative and clever branding techniques to establish a memorable and differentiated brand identity.
Industry Implications
1. Food and Beverage - Opportunity for pizza and other food establishments to develop unique marketing campaigns that resonate with sports enthusiasts.
2. Advertising and Marketing - Opportunity for advertising agencies and marketing firms to help businesses create attention-grabbing Super Bowl commercials and campaign strategies.
3. Entertainment - Opportunity for entertainment companies to incorporate sports-related themes and humor into their advertising campaigns to attract a wide audience.
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