Pizza Hut Australia is Replacing Its Medium Pizza with a Smaller Size
Katherine Pendrill — September 5, 2016 — Lifestyle
References: pizzahut.au & chewboom
In response to the growing demand for snack-sized dishes and smaller meal options, Pizza Hut Australia is offering a smaller version of its medium pizza. To go along with the new size, the new mid-sized pizza comes with a budget-friendly price tag that makes it a more affordable option.
Instead of selling its traditional 12-inch medium pizza, Pizza Hut Australia is now offering a 9-inch medium pie. To reflect the smaller size, the pizza also comes with a new $5 price tag. While it may seem unusual for a chain to reduce the size of its portions instead of increasing them, the new dish is being marketed as a mid-sized meal option for those looking for something less filling than a regular pizza.
Instead of selling its traditional 12-inch medium pizza, Pizza Hut Australia is now offering a 9-inch medium pie. To reflect the smaller size, the pizza also comes with a new $5 price tag. While it may seem unusual for a chain to reduce the size of its portions instead of increasing them, the new dish is being marketed as a mid-sized meal option for those looking for something less filling than a regular pizza.
Trend Themes
1. Snack-sized Dishes - There is a growing demand for smaller, snack-sized dishes in the food industry.
2. Budget-friendly Pricing - Offering more affordable options through budget-friendly pricing is a disruptive innovation opportunity.
3. Alternative Portion Sizes - Changing portion sizes to cater to different needs and preferences presents a disruptive innovation opportunity.
Industry Implications
1. Food Delivery - The rise in demand for snack-sized and budget-friendly dishes creates opportunities for businesses in the food delivery industry.
2. Fast Food - Fast food chains can capitalize on the trend of alternative portion sizes by offering a variety of options to cater to different customer preferences.
3. Food Packaging - Food packaging companies can innovate and design packaging solutions specifically for smaller, snack-sized dishes and meals.
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