The Big New Yorker is Returning to Pizza Hut for a Limited Time
Laura McQuarrie — January 10, 2023 — Lifestyle
References: pizzahut & prnewswire
Those who are hungry for a taste of nostalgia will find themselves satisfied with a returning favorite from Pizza Hut, the famous 16'' New York-style pizza called The Big New Yorker. This iconic pizza is making a return to participating Pizza Hut restaurants after a 24-year absence but it will only remain for a limited time.
The fan-favorite pizza from the 90s takes the form of an extra-large pizza with six oversized, foldable slices with a crispy crust. With marinara sauce and Parmesan oregano seasoning, the pizza reminds of authentic New York pizzeria recipes.
Before the New York-style pizza returns to Pizza Hut menus at participating restaurants across the nation as of February 1st, Hut Rewards members will get exclusive access to try the Big New Yorker starting January 31st.
The fan-favorite pizza from the 90s takes the form of an extra-large pizza with six oversized, foldable slices with a crispy crust. With marinara sauce and Parmesan oregano seasoning, the pizza reminds of authentic New York pizzeria recipes.
Before the New York-style pizza returns to Pizza Hut menus at participating restaurants across the nation as of February 1st, Hut Rewards members will get exclusive access to try the Big New Yorker starting January 31st.
Trend Themes
1. Nostalgia Foods - The trend of bringing back nostalgic food items like the Big New Yorker pizza provides an opportunity for food companies to capitalize on customers' emotional connections.
2. Limited Edition Items - Creating limited edition food items such as the Big New Yorker can create a sense of urgency for customers to try the product before it's gone.
3. Upsizing Food Portions - Offering oversized food portions like the Big New Yorker is a trend that can appeal to customers who are looking for more value and indulgence in their eating experiences.
Industry Implications
1. Fast Food - The fast food industry can capitalize on trends of limited edition or nostalgia foods, like Pizza Hut is doing with its Big New Yorker pizza.
2. Food Delivery and Takeout - Companies involved in food delivery, such as Uber Eats or DoorDash, can benefit from customers craving nostalgic or limited edition food items like the Big New Yorker.
3. Frozen Food - Frozen food companies can take advantage of nostalgia food trends by bringing back and marketing old favorites like the Big New Yorker pizza for at-home consumption.
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