Simply7 Created Margherita Pizza Popcorn with Giada De Laurentiis
Laura McQuarrie — February 28, 2019 — Lifestyle
References: simply7snacks & prnewswire
In collaboration with chef Chef Giada De Laurentiis, Simply7 launched a Margherita pizza-flavored popcorn with fresh, high-quality ingredients like tomatoes, mozzarella cheese and Italian herbs. The Simply7 with Giada Popcorn is naturally gluten-free, Kosher and free from major allergens for a clean snacking choice.
Simply7 also introduced a few other Giada Popcorn flavors, including Sicilian Sea Salt & Olive Oil, Parmesan Cheese and Butter, all made with non-GMO blue and/or red popcorn. When it came to creating bold yet healthy flavors for consumers, Simply7 identified pizza flavors as "a whitespace in the popcorn category."
As many health-conscious consumers are seeking out better-for-you snacks, ready-to-eat popcorn is emerging as a light, convenient and tasty choice for both on-the-go and in-home snacking.
Simply7 also introduced a few other Giada Popcorn flavors, including Sicilian Sea Salt & Olive Oil, Parmesan Cheese and Butter, all made with non-GMO blue and/or red popcorn. When it came to creating bold yet healthy flavors for consumers, Simply7 identified pizza flavors as "a whitespace in the popcorn category."
As many health-conscious consumers are seeking out better-for-you snacks, ready-to-eat popcorn is emerging as a light, convenient and tasty choice for both on-the-go and in-home snacking.
Trend Themes
1. Pizza-flavored Snacks - Opportunity for creating unique and delicious pizza-flavored snacks using high-quality ingredients.
2. Healthy Snacking - Disruptive innovation opportunity to develop better-for-you snacks, such as gluten-free and allergen-free options.
3. Ready-to-eat Popcorn - Emerging trend of convenient and light snacks, providing opportunities for innovative popcorn flavors.
Industry Implications
1. Snack Food Industry - Opportunity for companies to tap into the growing demand for unique and flavorful snacks.
2. Food and Beverage Industry - Innovation opportunities in creating healthier and allergen-free snack options for health-conscious consumers.
3. Convenience Food Market - Disruptive innovation opportunity to develop ready-to-eat popcorn varieties to cater to on-the-go and in-home snacking needs.
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