BiGS & Little Caesars' In-Shell Seeds Taste Like Pepperoni Pizza
Laura McQuarrie — October 5, 2021 — Lifestyle
References: conagrafoods & prnewswire
BiGS Sunflower Seeds and pizza chain Little Caesars partnered to create flavored sunflower seeds that perfectly capture the taste of a pepperoni slice. The in-shell sunflower seeds were formulated to taste just like the chain's ExtraMostBestest Pepperoni Pizza and provide all of the "meaty, cheesy, saucy deliciousness" that fans have come to know and love.
The sunflower seed snack speaks to snackers who want a healthy indulgence inspired by a craveable food flavor. Increasingly, restaurant chains are collaborating with snack food brands to help consumers experience the comfort of familiar meals in snackable forms that can be enjoyed at home or on the go. These pizza-flavored sunflower seeds stand out from the usual flavors and promise to catch the eyes of new consumers who find themselves inspired to try something new.
The sunflower seed snack speaks to snackers who want a healthy indulgence inspired by a craveable food flavor. Increasingly, restaurant chains are collaborating with snack food brands to help consumers experience the comfort of familiar meals in snackable forms that can be enjoyed at home or on the go. These pizza-flavored sunflower seeds stand out from the usual flavors and promise to catch the eyes of new consumers who find themselves inspired to try something new.
Trend Themes
1. Pizza-flavored Snacks - Collaboration between restaurants and snack food brands to create snacks that capture the taste of popular foods.
2. Health-conscious Indulgences - Development of healthier options for indulgent snack flavors.
3. Novel Snack Flavors - Creation of unique and unexpected flavor combinations in snack foods.
Industry Implications
1. Snack Foods - Catering to consumers looking for familiar food flavors in a convenient snack form.
2. Restaurant Chains - Partnering with snack food brands to expand their product offerings and reach new customers.
3. Health Foods - Offering alternative snack options that cater to consumers' health-conscious preferences.
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