Disney+ Introduces Pixar IRL Bringing Characters to Life
Amy Duong — November 6, 2019 — Pop Culture
References: hypebeast
Disney Pixar recently unveiled the trailer for an upcoming series 'Pixar IRL' that features lovable familiar characters participating in real-life activities. The new series turns its attention to a selection of actors that play roles of characters from a variety of Pixar movies including Up, The Incredibles, Toy Story, Finding Dory, and more.
The premise is to essentially place the characters in different locations globally and capture the reactions of ongoing people. In the trailer, it showcases Dash from the Incredibles running around a building in what seems to be seconds, Russell from Up collecting his Junior Wilderness Explorer badges, and Hank the Octopus from Finding Dory pushing around a stroller similar to the film.
Image Credit: Disney+
The premise is to essentially place the characters in different locations globally and capture the reactions of ongoing people. In the trailer, it showcases Dash from the Incredibles running around a building in what seems to be seconds, Russell from Up collecting his Junior Wilderness Explorer badges, and Hank the Octopus from Finding Dory pushing around a stroller similar to the film.
Image Credit: Disney+
Trend Themes
1. Immersive Brand Experiences - Opportunity to create interactive experiences that bring beloved characters to life in real-world settings.
2. Augmented Reality Marketing - Potential for leveraging augmented reality technology to merge fictional characters with real-life environments for marketing purposes.
3. Cinematic Cross-promotions - Possibility to collaborate with film studios to create cross-promotional campaigns that blend movie characters with real-life scenarios.
Industry Implications
1. Entertainment - Opportunity for the entertainment industry to enhance fan engagement and create unique experiences by integrating beloved characters in real-world situations.
2. Marketing and Advertising - Potential for marketers to harness the power of popular fictional characters in augmented reality campaigns, enhancing brand awareness and customer engagement.
3. Tourism and Hospitality - Possibility for hotels, theme parks, and other tourist attractions to collaborate with movie studios to offer immersive experiences featuring beloved characters interacting with guests.
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