Right Guard Pitvertising
mediterranean — July 22, 2008 — Marketing
References: ananova
Welcome to pitvertising: advertising under your arm pits! Deodorant manufacturer Right Guard has come up with this creative advertising technique, making it the world's first ever pitvertisement campaign. Right Guard thinks its, "The ideal way to market its products."
So how does it work? Right Guard unleashed a team of 'Pitvertisers' that were equipped with shirts and jackets that have digital TV screens built right into the armpits. The 'Pitvertisers' were sent out into the streets of London to test the idea out.
I think it's perfect for trains and buses. But the poor 'pitvertiser' has to keep his arm up at all times...
So how does it work? Right Guard unleashed a team of 'Pitvertisers' that were equipped with shirts and jackets that have digital TV screens built right into the armpits. The 'Pitvertisers' were sent out into the streets of London to test the idea out.
I think it's perfect for trains and buses. But the poor 'pitvertiser' has to keep his arm up at all times...
Trend Themes
1. Pitvertisements - The rise of pitvertisements presents an opportunity for brands to explore unconventional advertising spaces and capture consumer attention in unexpected ways.
2. Wearable Advertising - The integration of technology into everyday wearables like shirts and jackets opens up new avenues for advertising, allowing brands to reach consumers in unique and interactive ways.
3. Innovative Marketing Techniques - The introduction of pitvertising demonstrates the constant need for businesses to explore and adopt innovative marketing techniques that disrupt traditional advertising methods.
Industry Implications
1. Advertising - The advertising industry can take advantage of pitvertisements to offer brands cutting-edge marketing solutions that break away from traditional display channels.
2. Deodorant - The deodorant industry can explore pitvertising as a disruptive innovation opportunity to differentiate their products from competitors by incorporating unique and attention-grabbing advertising techniques.
3. Wearable Technology - The wearable technology industry can tap into the emergence of pitvertisements by developing specialized wearables that seamlessly integrate digital screens, opening up new possibilities for interactive advertising and communication.
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