Foot Locker's Pitch Black Experience Kicks Off the Triple Black Collection
Laura McQuarrie — September 2, 2014 — Fashion
References: footlocker.eu & adsoftheworld
With the introduction of its Triple Black Collection, Foot Locker staged a pitch black experience for its bravest fans to get a hold of the sneakers early. The 'Triple Black Challenge' involved hunting through a series of rooms in the complete dark, in the hopes of locating one of the pairs of shoes.
To make thing even creepier, the fans were guided through the pitch black rooms by a distorted voice. Although everything was completely harmless, the sounds of bees, the feel of hay and balloons caught people off guard in the dark. Most people who took part in the experience were pretty calm throughout, but everyone seemed to be totally caught off guard by the human hands holding a pair of shoes from the Triple Black Collection at the very end.
To make thing even creepier, the fans were guided through the pitch black rooms by a distorted voice. Although everything was completely harmless, the sounds of bees, the feel of hay and balloons caught people off guard in the dark. Most people who took part in the experience were pretty calm throughout, but everyone seemed to be totally caught off guard by the human hands holding a pair of shoes from the Triple Black Collection at the very end.
Trend Themes
1. Immersive Experiences - Creating pitch black experiences for customers can provide a unique and immersive way to promote products.
2. Interactive Challenges - Designing interactive challenges within promotional experiences can engage customers and generate excitement.
3. Surprise and Delight - Incorporating surprise elements, such as unexpected sounds and sensations, can enhance the overall experience for customers.
Industry Implications
1. Retail - Retailers can explore pitch black experiences as a new way to launch and showcase their product collections.
2. Event Planning - Event planning companies can specialize in creating immersive and interactive challenges for brands to engage their target audience.
3. Experiential Marketing - Experiential marketing agencies can incorporate surprise and delight elements into promotional events to create memorable experiences.
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