FA Partners with Adidas to Release New Experiment 1' Triple Black' Shoe
Niko Pajkovic — July 29, 2022 — Fashion
References: adidas & modern-notoriety
Fucking Awesome, a clothing brand founded by pro skater Jason Dill, has teamed up with adidas Skateboarding to launch a collaborative 'Experiment 2' sneaker silhouette in a bold 'Triple Black' colorway.
The new sneaker arrives with premium jet-black leather uppers and several of Fucking Awesome's signature visual motifs. For example, on the tongue, the shoe features a tag that is dressed in Fucking Awesome's go-to flag patchwork design. Other notable details of the new Experiment 1 model include foil adidas TreFoils on the heels and burgundy-colored insoles.
The Fucking Awesome x adidas FA Experiment 2 “Triple Black” is set to be released on August 13 and will be available to purchase on both brands' websites and at select physical retailers.
Image Credit: adidas Skateboarding
The new sneaker arrives with premium jet-black leather uppers and several of Fucking Awesome's signature visual motifs. For example, on the tongue, the shoe features a tag that is dressed in Fucking Awesome's go-to flag patchwork design. Other notable details of the new Experiment 1 model include foil adidas TreFoils on the heels and burgundy-colored insoles.
The Fucking Awesome x adidas FA Experiment 2 “Triple Black” is set to be released on August 13 and will be available to purchase on both brands' websites and at select physical retailers.
Image Credit: adidas Skateboarding
Trend Themes
1. Skate Shoe Collaborations - The rise of unique collaborations between clothing brands and skate shoe companies presents an opportunity for innovative designs and increased brand awareness.
2. Monochromatic Colorways - The trend towards all-black or other monochromatic colorways in footwear allows for bold, statement-making designs and potentially increased sales.
3. Signature Visual Motifs - Incorporating recognizable design elements from a clothing brand into a collaboration with a footwear company can create a cohesive and easily recognizable product for consumers.
Industry Implications
1. Fashion and Apparel - Clothing brands like Fucking Awesome are exploring collaborations with skate shoe companies to expand their product lines and appeal to a wider audience.
2. Footwear - Skate shoe companies like Adidas are working with non-traditional partners to create fresh designs that stand out in a crowded market.
3. Retail - Physical retailers that carry both clothing and skate shoe brands have an opportunity to showcase unique collaborations and draw in customers looking for something new.
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